Articles By oliverjames

How Keywords Can Boost Your Web Traffic
The purpose of having a website is to make your business visible and exposing your product to a wider audience. After the website goes live, your primary objective is to advertise it as much as possible. The aim of this advertising is to boost your web traffic. The more web traffic your website receives, the more exposure your product will get. There are var...

What is a SaaS Content Marketing Strategy?
In today’s digital era, content marketing has become the ultimate marketing tool for many brands and organisations. Most people have shifted their focus to content creation but the issue is that most of them have not yet fully adapted to effective marketing strategies such as SaaS content marketing. What is SaaS Content Marketing? SaaS content market...

The Best Content Marketing Tools for Your Marketing Agency
There are three (3) main areas within content marketing that a content marketing agency must concentrate.  Those areas are content creation, SEO and keyword optimisation and analytics.  Each area must have the best tools to utilise to ensure your content marketing agency is successful. Best Content Creation Tools Content creation within a conte...

Modern Website Design Trends
Web design trends are in a constant state of flux, though it’s becoming the norm to see trends from years gone by making a comeback.  Now more than ever, online audiences are more interested in a streamlined and simplified user experience than overly complex and convoluted visual presentation.   All of which comes down to today’s insa...

What is Google Panda?
Initially, many SEO marketers were using blackhat SEO marketing strategies to appear in top search results. Most websites were producing many poor quality articles to appear on top results based on popular keywords and search terms.     This caused a huge problem because content creators who had quality content were not been ranked well. I...

Why do Storytelling Drive Sales in Marketing?
Nowadays, if you want to make sales, you need to use storytelling techniques. Previously, marketers used old persuasive techniques to convince users to buy their products or services. This doesn't work anymore. Users want more than just product descriptions and bold claims. They want to connect emotionally with the products and services you are offering. &n...

How to Measure Your Web Traffic
Web traffic is an important metric for measuring the performance of your website. It demonstrates the number of people that are visiting the pages of your website on a daily basis. You need your web traffic to be as high as possible as it is a sign that your advertising and marketing efforts are paying dividends. It also indicates where the traffic is coming...

Why SEO Plays Such a Big Part in a Company’s Success
Any company’s online marketing strategy must involve SEO if it wants to succeed. Search Engine Optimization (SEO) uses strategies that can help a website rank higher in search engine results for queries relevant to the website. Without SEO, the chances of traffic through search engines becomes minimal and therefore, you miss out on one of the most impo...

Why Does Your Business Need Google Analytics 4?
Google Analytics 4 is aimed at providing you with valuable insights about your business. It is user-oriented and the details it provides will help you to create a better user experience which will increase the chances of success for your business. As a business owner, you should consider switching to the new Google Analytics 4. This will allow you to enjoy ...

Why You Need To Understand Copyright Image Rules
Copyright is a protection cover on ownership of original discoveries and creations. As a protection cover, copyright is considered as a lawfully binding proof of ownership of what is termed as intellectual rights. These are rights conferred in many countries’ constitution that give the privilege of creations and discoveries to the person who initia...

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