Articles By oliverjames

Managing Your Employees When They Work from Home
Marketing is a challenging and rewarding career.  Clients place their faith, confidence, and money within you and your firm’s control.  Marketing design is critical to success.  All your employees must be actively engaged in the pursuit of marketing success for all your clients.  Marketing communication begins internally with your s...

Different Colour Schemes To Use For Your Next Web Design
Choosing a good colour scheme for your website design is very important. It helps in ensuring readability, accessibility and a beautiful final product. The only downside to choosing a colour scheme for your website design is that it is not easy for most people.   You do not have to worry about what colour schemes to use because you can just foll...

Why Your Brand Needs to Have A Solid Social Media Presence
Ever since the launch of Facebook way back in 2004, social media has continued to grow and has now become a force to be reckoned with. It now has the power to shape the market and decide which brands become popular among the public and which of them get forgotten. The reason why social media has such a strong influence is because of the sheer amount of peopl...

Simple SEO Mistakes to Avoid
Though SEO is a great strategy to help your business reach your target audience, sometimes content marketers make mistakes that instead of getting positive results, they end up ruining their marketing efforts. The following are simple SEO mistakes to avoid. They may be simple but they can have serious consequences on your website. They can lower your si...

How to Design Your Website for Accessibility
Every website owner desires to attract as many visitors as possible to their sites. Whether the site is business-oriented or a company, the goal of creating a web is to have a centralised place where information is placed and accessible to all. Accessibility of the website is a critical issue for attracting visitors. Inaccessible sites will result in...

How are User Experience Designers and Product Designers Different?
User experience design and product design are two terms that sometimes get confused, however, they do differ. Marketers who understand the difference between these two terms are more likely to create an effective marketing strategy than those who are unable to properly distinguish between the two. User experience designers solely focus on fulfilling the nee...

Tips for a Logo Design That Will Stay Relevant Throughout the Years
A logo is a crucial component of brand design. It is something that will be representing your company for a very long time. This means that you should be careful at first to create a very effective logo design that will stay relevant for years to come.   To improve your brand awareness, you need to have an effective logo design. You also need to elimi...

Design Trends Going Out of Style
Cohesive and beautiful web design is very important for the success of a website. Companies pay web designers a lot of money to get an ideal design for their websites. The designers use a lot of web design elements to ensure that the website’s look is in line with the company’s image. Like all other fields, web designing has also seen a lot ...

Design Tips for Effective Email Marketing
Email marketing is an ideal and affordable marketing strategy for small businesses that want to quickly build a customer base and yield profits with minimal investment. But before you can get people to click on your messages, you must capture their attention. Design plays a critical role in marketing success, so keep the following email design tips in mind w...

Why Digital Marketing Companies Use AdWords
Businesses nowadays rely on digital marketing companies for their SEO needs. These companies can help them in advertising their business on the internet and ensure that their message gets across to their target audience. There are various strategies utilized by digital marketing companies for reaching target audiences. SEO is one of them but it takes a lot o...

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