How To Choose Analytics Tools For Your Sharepoint Website?

Find out how to choose SharePointanalytics, which helps check how users interact with websites.

Google analytics happens to be quite famous as a marketing analysis tool. However, over the last few years, the tool has concentrated more and more on advertiser-specific capabilities such as attribution, display network integration, remarketing etc. The built-in SharePoint Site Analytics is not very easy to use to track the click paths of users, categorize users into various segments and carry out those operations that are usually done by web analytics. If you want to integrate Analytics into your own Microsoft SharePoint developer website, you need to consider a few things while making a search for the best analytics software.

Use a dedicated solution

It might be tempting to make use of a standard web analytics solution, given that these are more affordable and offer ease of use. However, these might not be the most effective solution as far as intranet analytics is concerned. You might configure your standard web analytics tool, but keep in mind that product sales is not just there is to your intranet space. With a dedicated solution, you can track an entire range of areas and actions that can show the activity level of users, such as goals, website search, user activities, visitor's profiles and the like.

Your SharePoint version

SharePoint 2010 makes use of a .wsp performance-rich farm solution while SharePoint 2016 and 2013 as well as Office 365 are solutions that are app-based. With a dedicated SharePoint analytics solution, you can support the SharePoint edition that you are using.

Web log analytics

SharePoint analytics tools generally differ in numerous ways, such as in user data collection. Javascript tagging happens to be the most comprehensive, customizable and precise tracking technique. It is the solution for all who want to gather and analyze the greatest amount of data. However, it is not appropriate for everyone – given that a few entities might need to use less sophisticated tracking processes to abide by rigid security regulations and various other restrictions that are industry-based. It might be better to opt for web logs, with some more details about users and not gather any information that is defined by PII.

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Eldon Broady writes about Android softwares and mobile application development services. You can find his thoughts at web applications services blog. Check out this website to hire a Microsoft access developer.

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Eldon Broady Joined: February 12th, 2018