How Can Video Content Marketing Elevate Your Business?

Video content has become important part of social media. There are 94% of people who prefer to watch a short video clip, rather than reading a paragraph of article. Most of the businesses who were holding content marketing with only blog-posts and other strategies have seen a sudden drop into business. A majority of B2B marketers have adopted the idea of video content marketing to elevate the business and meet new business opportunities.

Video marketing has become serious part of a social media marketing agency, after all it has produced solid returns and helped them build repetitive audience for their clients. A lot of small businesses are taking advantage of video content marketing, captivating professional audience.

How Can Video Content Help You in Business?

Video content is so much effective for your business. It is great medium of engaging a large audience at the same time. So if you are planning to allocate budget to your marketing team for content marketing without videos, you may face a huge drawback, seeing the current trends.

Social media management companies are doing smart work with creating video contents that conveys clear message of a brand to its audience. Here are the few things a video contains to engage genuine customers with your products and services –

• Authenticity. As a human we always eager to investigate the authenticity of anything we use or watch before going with it.
• Engagement. According to neilsen.com, most of the American adults spend 11 hours of time using social media. While another report of a social media management agency in London suggests that average time a person spends to finish an article is only 30 seconds. Most of them just go through headings and images because of shortage of time. Video content marketing is effective to engage audience in minimum time.
• Emotions. By adding emotions into a visual content, you can connect your product with audience daily life. It is an art of presentation that describes legitimacy of your business.
• Brand Awareness. 70% of marketers use video asset in their social media marketing strategy. This is because it easily raises the brand awareness. The ‘share’ button is worth to talk about, when we say ‘brand awareness’.
• Call-To-Actions. You can easily turn your video views into potential leads. You can simply prompt a message that focuses on call-to-action. A social marketing agency with team of professionals can evolve a perfect video.

How Social Media Reacts With Videos?

Before making a video content marketing plan, companies should measure their targeted audience and demographics. Defining what type of video would suit your audience is not that easy that’s why a social media management companies in London do all this dull work for reputed firms. These are some stats of popular social media channels around the world.

YouTube

If you’re eying to catch audience 18-35 of age, it’s time to consider YouTube as your preferred social media platform. Every video you create, keep in mind that YouTube is the biggest video streaming channel in the world. After Google, YouTube comes at second place in terms of searches made by the audience for a particular keyword.

YouTube has highest number of monthly active users (over 2 billion). A social media advertising agency estimated that digital advertising will surpass the mark of 20 billion by 2018. You can collaborate with some renowned YouTubers who already impressed with their success on the platform. So importance of YouTube is enormous when it comes to increase business with video content marketing.

Twitter

95% of twitter visual posts received more engagement and re-tweets than regular text posts. The fun fact about Twitter is people likes to use it on mobile nowadays, 93% audience view Twitter videos through their phones. Social media marketing agency London knows how to reach relevant audience through twitter advertising. They can help in promoting business through all social media websites.

Facebook

Facebook has over 1.5 billion monthly active users and over 1 billion daily active users. Facebook is the best tool for brand awareness, building customer relationship, generating leads, and sending direct traffic to your business website. It is great platform where actually people like to share videos.

Before beginning with video content marketing, adding plans, tools and resources should be on priority. Video content can help you to double your sales in no time but it depends on how good they are to grab audience attention. There are many companies who are providing social media marketing services for small businesses. They provide optimum return of investment in minimum time.

About This Author

I See Media Joined: November 22nd, 2018