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Top 3 Engagement Metrics to Improve Your SEO Ranking

Top 3 Engagement Metrics to Improve Your SEO Ranking

There is only one aim for SEO planning, strategies, and tactics, to rank higher in the search results. This is the only goal that all the brands want to achieve. Ranking matters a lot, as studies say that more than 70% users generally ignore the paid ads and click on the links that rank higher organically. Hence, struggle to reach that position is real. Needless to say, when you are thinking about how you will be able to reach the top, there are hundreds of similar companies in Australia as well as in the whole world striving for the same. So, how can you improve your ranking?

If you have been thinking that the old school method of posting good, unique and grammatically correct content is the only way to reach higher, then it is not all. You have to do a bit more. You need to engage more people for improving your SEO ranking. How to do that? Well, there are some tried and tested customer engagement metrics that can help you in this struggle. When you are looking for an SEO agency Sydney, make sure they have a clear idea of these metrics too. Take a look at the following points to know more.

Relation of Traffic and Higher Ranking

Engagement is the only way to know that the users are finally realising the value of your website. So, it is obvious that traffic and ranking has an undeniable correlation. Now, you already know that the site, which ranks higher in the search results organically, get more clicks, and thereby more traffic. Getting traffic on a website is possible through blogging. Now, depending on these facts, Google makes the assumption that more users on a site indicate more value and authenticity of the content. Automatically, number of traffic contributes to the higher ranking of the website as Google finds such websites relevant for users. They also consider the average time a visitor spends on the website, the direct traffic through different browsers, and the number of organic clicks.

Engagement Metric

This factor is very crucial in internet marketing Sydney as well as in the whole world. To gauge the relevance of a website, Google follows the behaviour of the customers. Since already the search engine giant is noticing the stay time on pages along with organic click, they easily get the data of bounce rates and page views. These user activities tell Google about how you are treating your users. Your increasing bounce rates and decreasing page views will prove your irrelevance as a website. Hence, make sure your website doesn’t become a less valuable source for visitors.

Mobile Responsive Web Pages

The tragic phenomenon in the world of internet marketing is that, when responsive websites became a rage, more than 50% non-mobile friendly websites dropped in ranks. Now, when the users are more comfortable to access the internet while on the move, designing responsive website is an extremely necessary feature for a brand. Your target audience is looking for you through the device which they are using. So, when your website is able to present the content naturally and automatically according to the screen size of different devices, needless to say, you become a favourite of your users. And when more users start pouring in on your website, Google considers your user-friendliness and relevance to pull you up on search results.

So, now as you know about the engagement metrics, what are you waiting for? Hire an Australian SEO company, discuss your plan keeping these metrics in mind and set the ball rolling.

Author Bio: Rebecca Carron is a famous blogger and associated with SEO agency Sydney. Here, She talks about engagement metrics and their role in internet marketing Sydney. Read her article before you hire an Australian SEO company.


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