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5 Tips For Creating Valuable & Effective Web Content

5 Tips For Creating Valuable & Effective Web Content

If you’re a content marketer, the path is clear. If you want to increase the SEO rankings or want to generate leads or traffic, then you should create a quality content for your website or blog. With unique and authentic content, your site or blog will get more exposure on the search engines. Google has already told that, if your site contains duplicate content, it will be penalized. Also, in contrary, the search engine will reward the sites with unique and original content. So, it’s quite clear that the high-quality content not only makes your site better but also boost your SEO rankings while creating a positive image of your business.

Here, in this article, I’m going to discuss useful tips for developing a great content for your blog or website.

  1. Always Focus On Creating Strong Headings

Always try to create attractive headings that invite readers by sparking interest. It’s a fact that about 80percent of the people will only read the article’s title or heading and only 20 percent who read the rest of the material. It is why headlines play a significant to when it comes to content creation and content marketing. Moreover, don’t forget to pay attention to the subheading as well. It should be spectacular, too.

  1. Be Able To Provide Answers

Do you know what the purpose of the search engines is? You might be right if you say, ‘search engines are used to deliver answers to a particular question.' We know Google is doing it right. When you write a query in the Google’s search bar, it will provide you the best possible answers along with the images, videos, and links. Here, I just want to clear that people don’t just need answers, but they need them quickly. So, always provide the content that is easily searchable, and people never miss that juicy bit anyway.

Always try to choose an attractive title and subtitles so that it leaves the reader with a question or which develops the sense of curiosity. It’s the responsibility of the writer to deliver the best possible answers with supporting info.

  1. Be Accurate In Your Reporting & Source Of Information

Let’s take an example; if you’re writing an article for any company’s blog post and lots of people read it and if, in case, some information provided in that article turns out to be inaccurate, then can you imagine how disastrous it would be for that company and your reputation? Don’t ever forget that what you write, depicts your business’s reputation. If there’s something wrong with your blog post, it destroys the entire impact of how people see your product.

So, it’s significant to verify the information before stating it. No doubt, there are a lot of blog posts that will link right to the source and the statistics. By providing the authentic information, you’re building a trust with the readers.

  1. Communicate Better By Adding Images & Video

People learn in different ways; some learn by hearing, and some learn by watching. That’s why it’s beneficial to use the images, diagrams, and videos within your content to engage more readers towards your blog post. It also helps you to illustrate your point of view more efficiently. The content with images and videos will improve the reading experience and also reinforces the writer’s message.

  1. Make Continual Updates To Your Website or Blog

When it comes to initiating a website or blog; it demands continuous commitment. You can’t manage it by writing and posting a few posts, but you have to update your site on a regular basis. Google doesn’t like those websites that don’t update their content regularly. So, if you’re hosting a blog or website, then it’s essential to update your site with the quality and engaging content and reap the benefits. Web sites that post daily will get more visitors, as per reported by Science of Social Timing Infographics.


About This Author


Emma MiahEmma Miah
Joined: June 22nd, 2017
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