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Why it is Important To Have User-Friendly Mobile Application

Mobile applications have become the necessity of the users across the globe. They play an essential role in popularizing the brand and its services among the clients. And to reach these users, it is important that the mobile app has exceptional UI and UX. A perfect user experience is the best element that could drive users towards the company services.

Browsing through the app of a brand is interacting with it virtually. In case, this experience remains positive for users, then only they will get further to use the services of the brand. Therefore, an exceptional mobile application could be best marketing tool for a brand.

The popularity of mobile applications is not only there in FMCG industry but it is getting equal recognition in educational industry too. Mobile apps have also made their mark in service industry and now making it easier for consumers to interact with the company.

Mobile apps service particular function in a number of domains. This function depends on the targeted audience and their requirements as well. But as mentioned earlier the user experience remains the most crucial point for every custom mobile app development company that is offering the services.


It is always good to have users on your side. And to gain the trust of your audience it is important to have the following elements in your application. Have a look at these requirements.

 

Responsiveness

A great user experience has a high degree of responsiveness. Mobile apps having slow speed can never hold the users for long. Slower response from mobile applications can become the sole reason of its failure. Such apps easily get users tired and it is possible that they delete the app from their smartphones. Thus, a great user-friendliness can easily get your brand extended number of audiences.

 

Clarity

Exceptional user-friendliness also brings clarity. A clear interface helps users navigate easily through the application while an unclear navigation always confuses the users. And no app has ever become popular by confusing the users. Ideally, an application must tell the users what they should do next and what impact will they get. In case, the app interface is confusing the users they will do nothing but leave the app instantly never to come back again.

 

Attractiveness

There are mobile apps that are event specific in nature. The attractiveness of user-interface decides the limit of traffic that such apps would get. Apps related to events and recreational activities are attractive in nature. These apps offer a delightful experience to the users with effective visualization. Try keeping the quotient of attractiveness higher while designing the mobile applications.

 

Clear Fonts

Clear fonts form another important aspect of user-friendly mobile applications. The content in the application must remain visual enough for users to interact easily with the application. In addition to using readable fonts, they should remain pleasant enough to delight the users whenever they open the application. Keep the size of fonts and the color of the same relatable enough for the users to navigate easily throughout the application.

 

Example of Excellent Mobile UX Apps

 

Facebook


Facebook offers a great user experience in addition to doing plentiful of things with the content on the portal. Right from the design to the content placement and to the user-friendliness of the application, the app has been designed exceptionally well. Among a number of facilities that users are offered with, Facebook allows them to prioritize their content on the portal as per the level of importance. This adds an element of personalization and encourage the users to keep browsing through the application.

 

Instagram

Another exceptional example of an application that offers a great user experience to the users is Instagram. The app makes everything spontaneous for the users. Just like Facebook, the app offers the element of personalization to the users. For new users the app offers an easy onboarding that enhances their experience to the fullest. With an easy-to-navigate browsing experience the app has an extended popularity among the users. Moreover, the fonts and the color adds more attractiveness to the application.

The bottom Line

Delighting the users through the mobile application is one of the most important concerns for every mobile app development company. And by following all the trends that have been listed above, it becomes easier to attract the clients towards the app. The prime aim with designing the application should remain offering a well-curated experience to the users. In case, your app successfully pertain such an experience, the users will for sure like your app. Also keep in mind to offer something in return while users are browsing through the application. It could be superb user experience, well designed fonts or anything in between.

Author-

Bhupendra Choudhary is Business Head of Field Titan - a leading field service management software company. He has extensive experience in providing apt business solutions for field service and field sales domain through field sales management software. A product thinker, he collaborates with industry leaders to understand business challenges and facilitate technology solutions for same.


About This Author


Bhupendra ChoudharyBhupendra Choudhary
Business Head of Field Titan
Joined: April 22nd, 2019
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