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Why New Content Matters for Your Online Visibility

Why New Content Matters for Your Online Visibility

Updating your website with regular new content is the most important thing that you can do to keep on top of the search engine rankings. While it may seem simple, there are a lot of online businesses who neglect to continually update their website as a way of signalling to Google and other search engines that they are alive and thriving as a business.

Having a regular flow of content to your website whether it is on your blog page, you'll product landing pages, your service landing pages, or other Pages across your website, is critical to your success and search engine visibility. The more frequently that you are able to update your website and your content, articles, landing pages, images, the more likely you are to stay at the top and to send a strong signal to Google that you are still updating your website. Websites that update their content regularly enjoy faster indexation rates than those who do not.

A report that was conducted by HubSpot two years ago in 2017 stated that businesses and websites who published blogs once every two days as opposed to those who published only two or three times a month saw four times more traffic. The mobile pages and content on your website, the more opportunity that you have to rank for a wide variety of key terms and to earn inbound links which will assist with your rankings and also your indexation. For webmasters in content marketing professionals, it's important to remember that having a lot of content isn't enough, you need to put out content that people genuinely want to read and that they gained value from.

The best SEO firm will be able to tell you that search rely on frequent content updates for the purpose of indexing and identifying new website content. Websites that are frequently updated will enjoy faster indexing rates and improved rankings across their entire website. 

Some of the most important benefits of regularly updating your content include:

  • Faster indexation across your entire website
  • Search engines will visit your website and more frequently to look for new content
  • Regular content updates encourage new users to come back to seeking out fresh content
  • Google favours websites that active

For those who don't have enough time to frequently update that content, one thing that you can do to stay on top of the rankings and to ensure that you receive regular indexation from Google is to go back an update existing content. While this is not as effective as regularly publishing new content, it is far more effective than doing nothing at all.

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Joined: April 22nd, 2019
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