SEO Tips for Ecommerce Websites in 2019

So here it is, six SEO suggestions for your e-commerce website in 2019:

1. Learn How to Optimize for Voice Search

Voice search is getting increasingly more significant in everyday life, and here at Go Lead Digital, we think that it's essential for e-commerce and retailers websites to attempt to catch that traffic. By 2020, the voice would account for 50% of all searches, and 40% of adults currently use voice search one time a day.

Though Amazon has their products like Alexa, voice search on phones, tablets and tablets is far more robust and capable of delivering much better outcomes to your user. In all honesty, we haven't encountered any e-commerce sites that have got this nailed yet. Therefore, it is an excellent chance and values the effort to get in early and do this right.

Regarding voice search for e-commerce sites, we believe that you should be:

• Optimising your website for key terms (voice and text search frequently Have distinct syntax and semantics and so you should be considering both)
• Marking up all your goods properly. This includes things like size, kind, make, model, range, price, inventory levels, rating, manufacturer, substance, SKU etc. to make sure the search engines have the possible information to index them.
• We are supplying advice for a user. We think that each of the things necessary to rank to get featured snippets/position zero will do the job for voice too. This could be listed information, answering particular questions, producing user guides, solving everyday problems etc..
• It is well worth noting that a lot of these approaches also work well for a current search, so double the payoff for getting it right!

2. Mobile First Indexing

It's been well known for a while that Google was using the mobile version of a website as the first version they use to index your site.

Coupled with the fact that following the article, more than a quarter of electronic earnings are done so through a smartphone, it is, therefore, crucial that e-commerce sites receive their mobile variants of the website up to scratch.

To accomplish this, there are lots of things which you'll need to do. This is our checklist for getting the e-commerce website mobile ready:

• Make sure it displays appropriately on cellular (using tools like the mobile-friendly test from Google)
• Make sure that it's easily crawling able.
• Make Sure that it loads quickly (you can compare your site against opponents with Mobile score Cards).
• Make sure it's all the Identical structured data as the background site.
• Correctly maximise the content (like page titles etc.. ) for mobile.
• Have a mobile sitemap confirmed in the search bar?
• Be sure that social metadata is current and all media and other resources are present too.

If you wish to learn more, you can listen to our podcast on Mobile First Indexing with Murat Yatagan here, or have a look at my other article covering The Top Challenges Facing Hotels in 2018, at which I look into how businesses can stay up to pace in a first mobile world.

3. Include Product Reviews

Merchandise reviews and material evidence are among a number of the most significant ways to convince your clients for you, and your goods are worth their money. This is very true with regards to much more expensive products.

Sometimes where reviews aren't available on the site you're considering; you could then visit a marketplace like Amazon to locate them. In doing so, you've abandoned the original website and might now buy that same product from Amazon rather than The sale is lost.

It's therefore really crucial as an e-commerce business to make sure that you have your reviews of your products on your website. This isn't anything new but needs to be high on the priority list when it has to do with your site.

While helping to increase traffic, merchandise reviews may also be beneficial for SEO and how people locate your shop. Frequently when departing reviews, clients will use different terminology to that being used by businesses when speaking about products, which can have the added benefit of helping you to target more extended keywords and cover more keywords generally. 

4. Undertake E-commerce SEO Best Practice

It could appear like a straightforward or clear one but obtaining the SEO principles right for your products is so important that's worth double checking from time to time as per the Digital Marketing Agency in Mumbai.

Crucial for any e-commerce site, you are going to need to make sure that all of your merchandise descriptions are of top quality, nicely optimised and distinctive.

In addition to ensuring you have the essential product details contained, you will need to be sure you include any extra information as well. Include any advantages, proposed times to utilise your merchandise, material evidence and even humour within the description itself. Just remember to be aware of who your target audience is and also have that in mind when composing!

If you'd like more info on how best to compose great product descriptions, check out these articles from Kissmetrics and Shopify.

For anybody managing an online store, picture optimisation is also a high priority. Well optimised images can help people to purchase, raise your page load times and will be able to enable you to rank in Google image searches.

Here are our top tips for picture optimisation:

• Make sure any pictures are called correctly and describe what the image is. If your image is of a specific item, make sure that the file contains that product title. This can Enable You to rank
• Ensure you include relevant alt text that provides for your target keywords. This Is Very Good for SEO since it may also enable you to a position in the search engines
• Ensure that your picture files aren't too big. At SiteVisibilitywe use, WP Smush to ensure our images files are decreased and our pages load quicker. You can even use free programs like Canva to drop image dimensions.
• Submit an image sitemap to inform Google about the pictures on your site as well as the metadata to comprehend what they are about. Which brings me onto my second point...
• You'll also want to ensure that your meta descriptions and page names are all unique and optimised.
• This is very important for e-commerce websites as frequently product names and what your potential customers are now searching for can differ. Because of this, it's essential to undertake keyword research, the first portion of SEO but something that may be difficult to get appropriate. That is why we've generated our free guide; Mastering Keyword Research. For best methods and practical lessons, on how best to receive it correctly, download it.
• Remember, it's essential to write with SEO in mind, but it needs to be useful to this reader/customer also.

5. Link to Major Products and Category Pages from the Home Page and the Circle.

Linking to primary goods and group pages from the homepage are essential since it indicates to the search engines these will be the most significant pages which need to be indexed accordingly. But you need to be careful. Including a lot of them from the mega menu will dilute the potency of the internal linking approach.

It is essential to check this frequently and make some changes accordingly. Try moving essential products around and find out what works for you. It's also good to plan. For instance, in the event you possessed a DIY store and sold the majority of your garden goods in the spring, then you'll want to make sure that you move all your garden goods into the mega menu before that moment.

The same goes for other seasonal goods; you should start to move the Christmas merchandise to it around October time. In this case, it might be beneficial to have an internal shared calendar of when to transfer your seasonal products to the homepage along with the mega menu.

Have an On and Offsite Content Strategy:

Quite simply, this entails creating content in regards to your products your clients will desire and want, and that will allow you to sell them.

For your site, you should think about creating the following:

• Reviews of the best products.
• Unboxing and assembly videos.
• Step-by-step guides.
• Produce content that shows your goods in use.
• As soon as you've established these types of content, encourage people to discuss them together with your products.
• Furthermore, this can apply offsite also.

If done correctly, job influencer marketing and outreach campaigns can only help to boost brand awareness and drive more traffic and for that reason sales to your site.

So you've got it, SEO tips to aid in improving your e-commerce site in 2019 from SEO Agency in Mumbai. What do you think? Do you concur? Is there anything we've missed? We'd love to hear from you if so.

About This Author

Sunder Reddiar Joined: April 26th, 2019