Video production for small businesses

For your marketing efforts along with having written contents to promote your business, you can also take advantage of video as it draws more traffic than written materials. It's true that making a  video can be an expensive venture if you want to hire a professional video production company for this purpose but there are  DIY steps that you can take for cheap video production when you are running a small business with a low marketing budget.

Have a goal

Having a clear goal before you start out on anything is vital for its success. Whether you want to tell a story, or give behind the scene views or make a comic video, you will need to decide this beforehand for you to get the best result.

Be creative

We often see that many videos produced by amateurs get viral. They don't invest a lot of money or hire professional actors or filmmakers for it. What they take is a creative approach. Creativity keeps the cost low and helps produce the best performing videos. If you think you are creative, that will be great a plus point. If not,  take the help of someone who is.

Have a script Ready

Getting a script ready and rehearsed if need be will help the speaker remember what to say and when,  helping to make the presentation of the video slick, informative and to the point. Also, think ahead about how you want the video to look like and if you want to add any background music to it.

Plan ahead

you will need to find a suitable location, arrange people that you will be in the video and take any other necessary preparations.

Use the best tools that you have access to

If you are short in budget, you don't need to have access to state of the art technological modern devices to film a video that will help you achieve your business target goal. You can use your phone or a DSL camera capable to take good video. You can buy lighting if you want to but filming during the day and using the sunlight can replace the needs to purchase lights. And This way, you will save more money.

Shoot the video at the right place and time

You should pick a suitable place and time for filming the video. The time and place of the filming set should match the theme of the video. Also, there should be no echo or background noise in the location. If someone is speaking, you may want to record the audio on the set using affordable  USB microphone available in the market or record it separately for better quality audio.

Do the editing

Once the shooting is done, it's time to do the editing: combine the audio and video if done separately and add a special effect. There are different free or paid online editing tools that you can utilize. Apple's iMovie can be used for   and if you are not satisfied with it and want to go for top-notch software, you can use Adobe premier for per month. Options are there for you but you will need to make your decision based on your needs and budget.

Screen it

Show it to people who will give their honest feedback and if any issue raised, you may want to do some more editing before you can finally post the video for the actual viewers to watch.

In conclusion, it can be said that making and marketing video doesn't have to be an expensive endeavor only big corporations take. All you have to do is to follow the steps above. However, if you are too busy with other business works and have no time for it, There are relatively many cheap video production companies that can help you.

About This Author

Susan California Professional blogger and content writer Joined: March 17th, 2019