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How to Tell If Your Website Is a Success

A well-crafted, up-to-date website is crucial for businesses who want to stay competitive. However, it can sometimes be difficult for the average person to know how well their website is performing. Here are some ways you can be sure you’re reaching your intended audience as well as find areas where you can improve.

Monitor Website Traffic

One of the best things you can do is monitor your website closely to see who’s visiting it. You can keep track of which links they follow, which pages they visit, and how long they stay on a given page. By collecting this data over a period of time, you’ll be able to identify patterns and find out which pages are holding people’s interest. If there are some that people keep passing by, these might be areas you need to spend a little more work on.

Test It Out

A good way to tell if your website is successful is to try it out yourself, or have your friends see what they think. Look for problem areas that might be irritating to visitors, like pages that take a long time to load or distracting colors or pictures. It’s important to check it on various mobile devices as well, since that’s quickly becoming the primary way that many people surf the Internet.

If you find pages that aren’t performing up to your standards, talk to an SEO company in San Francisco about ways you can make your website more user-friendly.

Talk to Your Customers

Not sure exactly what your customers are looking for in a website? Just ask them! Leave a place on your website where customers can leave comments and suggestions about what they’d like to see. You can also take to social media to see what people are looking for. The more people are talking about your website, the more traffic you’ll bring in--and the more you're sure to give them what they want.

Get an SEO Audit

Finally, it’s always a good idea to get an audit with a San Francisco SEO company if you really want to know how your website is performing. Not only can they give you tips on how to create a more professional, relevant website, they can help with the “behind the scenes” strategies that will result in higher search engine rankings. With so many Internet users clicking the first website they see, this is a crucial step in creating a successful website to showcase your business, blog, or other interests.


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