WHAT IS SCHEMA MARKUP IN SEO AND HOW TO USE IT EFFECTIVELY

Schema markup is the course of describing your content to Google search engines in a manner they comprehend it easily. This can be done through adding parts of code to the HTML that comprises of tags that are pre-defined, that the search engines can comprehend.

What is structured data?

Structured data contains a set of tags that are added to the HTML code. These are invisible to the users but are visible to search engines while crawling your pages. The structured data comes in the form of JSON-LD or microdata. It’s all right if you feel this is way too technical, there are easier ways that let you add structured data onto your website regardless of the familiarity with less technical details.

You can also verify structured data errors by the usage of the Structured Data Testing Tool. Besides this, you can try the URL Inspection Tool. This tool will inspect any page you want from your website. Structured data is really important for SEO as it is something which you will have to consider at some point if you wish to catch up with the modern SEO practices. The SEO services agency USA provides you with the best services you will need to increase the web performance and productivity.

Schema markup & schemas:

Schema markup is greatly supported by the top search engines and they settled upon a set of usual standard, referred to as “schemas” so that their job can be made faster and easier. Schemas include various content types like articles, images, videos and also local businesses, people, and organizations.

Design your website for the forthcoming SEO:

According to Google, it is something that will enter in the ranking algorithm in the future. All the benefits that you take from SEO, don’t forget to prepare your website for the SEO of the near future.

Schemas work best for local SEO:

With the help of structured data, you can swiftly cater search engines with more information regarding your local business that includes contact information and address.

Markup required for Google Campaigns:

If you want to run effective shopping campaigns, structured data markup is essentially required. When shopping campaigns are being set up in Google Ads, microdata on the landing pages of your product is needed so that Google is able to check the data which is entered on your shopping feed. Your shopping campaigns will fail to be optimized without microdata.

Schema needed for Accelerated Mobile Pages:

AMP depend largely on structured data because of their advanced and progressive features. If you want that your AMP pages appear on the top of mobile search results, the implementation of structured data on the AMP pages is necessary.

How can you add schema markup to your website?

• Blog: You can make great use of the webpage schema if you own a blog. This gives Google the basic information regarding your logo, name, and website, etc.
• Local Business: Local business schema can be used by local businesses along with website schema.
• E-Commerce: You can make use of the products schema for E-Commerce sites which contains details regarding your product, name, price, and reviews, etc.

About This Author

Amy Jackson Joined: February 8th, 2019