The Benefits of Using Instagram Advertising Services           

Instagram is used by more than 500 million active users daily and, has around 1 billion users, which makes it the second-best social media platform after Facebook. Many businesses have shift to visual content, which helps them to communicate with their fans, followers, and customers. Advertising on Instagram can increase the amount of users traffic to the company’s website. Hence, there are numerous benefits of using an Instagram advertisement:

Increases engagement:

Content on Instagram generates more engagement than Facebook and, Twitter. Thus, having an active account with quality and, appealing content can increase the level of engagement with the audience.

Elevated conversion rate:

Instagram ads provide the company’s account an exponential growth in conversion rate, which leads to an increase in the traffic of the website. The same goes for the purchasing purpose, if the company’s product is visually attracting users, it can increase the purchase of the product and, is also beneficial for the company’s ROI.

Easy to target the audience:

Targeting the right audience is the main key to the success of the company’s ads. Instagram offers the feature to target a specific type of audience with these targeting features:

· Location: It doesn’t matter the company is marketing in the whole country or one city. The company has the choice to select any specific region.

· Demographics: If the company wants to advertise their product in the region where the language is complex, they can select the language and, also gender demographic.

· Behaviors: Instagram can identify the behavior of the users by their actions on the social media platform. Companies have the option to check the behavior of their followers and, the user.

· Lookalike audience: The followers of the company are part of a specific role who likes to see your content. Hence, your company can target ads to people that are like the one who follows your company account or purchase on your website.

Lower cost of CPC

Another benefit of Instagram is that it offers lower rates on CPC (Cost Per Click) than AdWords, Twitter, Facebook, and LinkedIn. Instagram also provides a lower price per video view on average as compared to Facebook.

Multi-channel connection: If the company includes an Instagram link into the website, then it can connect with customers through various types of channels, which also increases the cross-channel engagement in return. Companies also can try an alternative such as setting up a shoppable Instagram, so that the followers can reach the storefront version of the company’s Instagram account and, check out the product pages.

Increased visibility:

If a company introduces its products and, services to social media, then it can help them to gain potential customers. The Instagram ads will show up like regular Instagram posts, the targeted audience will certainly see the ads on their feeds. Hence, it is necessary to include a custom call-to-action button to promote the click.

If you’re are looking to hire Instagram advertising services, you should certainly consider these following benefits that can make your business reach on the top.

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ppcpapa Joined: December 6th, 2018