Scope of Digital Marketing in BangaloreAt present, the scope of digital marketing is really high. According to recent stats, the digital marketing industry is flourishing globally.
Top job portals in India are overflowing with digital marketing jobs opportunities. 91% of top companies believe certification as a major standard for hiring, whereas 48% of recruiters offer higher pay to certified candidates.
So, certainly joining a digital marketing course in Bangalore proves highly worthwhile for you throughout the hiring process.
Now, let’s first understand what is Digital Marketing?
WHAT IS DIGITAL MARKETING?
Marketing of product/services through the digital medium is known as digital marketing, mainly on the Internet, but also including mobile display advertising, phones, and any other digital medium.
Digital marketing is one of the most important things for any business in the 21st century. It enables any business small or big to reach possible customers from around the world.
Digital marketing not only provides worldwide reach but it does it at low cost compared to traditional marketing medium.
Some of the types of Digital Marketing are-
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SEO (Search Engine Optimization)
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SMM (Social Media Marketing)
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SEM (Search Engine Marketing)
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Email Marketing
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Affiliate Marketing
SEO
Search Engine Optimization or SEO deals with the process of growing your visibility in non-paid search engine result or we can say growing your visibility organically.
SMM
Social Media Marketing is very important for any small or big business, It can help you build your brand from scratch if you are new and help to reach out to new customers if its old business.
SMM mainly deals with providing exposure to your brand and it also helps you to connect to your customer more intimately.
SEM
Search Engine Marketing deals with paid traffic from search engines. One example of SEM is PPC (Pay per Click) advertising.
Email Marketing
In email marketing, we target our customers using email. It includes drip email marketing which automates the process of sending emails.
Affiliate Marketing
Affiliate marketing is like hiring a salesperson for your service or product online. An affiliate gets a share for every sale he/she does.
BENEFITS OF DIGITAL MARKETING
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You can analyze traffic data to plan marketing strategies.
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Digital marketing is way more efficient and cheaper than traditional marketing.
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You can show ads directly to your target audience.
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Conversion rates are higher than traditional marketing.
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Small businesses can compete with large corporations.
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You can easily earn people's trust and build your brand.
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It improves your outreach, which means you can reach any possible customers around the world.
About Bangalore
Bangalore is called the Silicon Valley of India because of the large number of IT companies located in the city which contributes approximately 33% of India's IT exports.
Bangalore population is 8,443,675 according to the 2011 population survey, which makes it a megacity.
The economy of this metro city is about billion and it has been ranked as either the fourth- or fifth-most productive metro area of India.
With an annual growth of 8-9%, the city's economy is booming. Bangalore is one of the best places for start-ups.
Scope of Digital Marketing in Bangalore in different fields
Digital Marketing can be used in multiple ways in Bangalore. Because of its large and diverse population, Digital marketing can provide huge advantages for large businesses, start-ups, self-employed personal, freelancers, bloggers, and affiliate marketers.
Start-ups
If you are a start-up then it is hard to compete with large corporations. But digital marketing provides a level field for new businesses.
It is very easy and cheap to promote your business and build your brand using digital marketing.
If we use traditional marketing then it gets really expensive to reach your customers. A person starting a business in Bangalore can easily reach a customer in America with very little cost.
Freelancers
In freelancing a person offers a service in free time. Now is we use digital marketing a Bangalore residence can get work from a customer from Delhi, Mumbai, London, New York, etc.
Blogging
In 2019, anyone can become a blogger and start earning. All you need to do is to make a website and need to know about a particular topic. Digital marketing can help you build a website and also drive traffic to it.
Affiliate Marketing
You can become affiliate marketers and can promote the products and services of other people. You do not need to create a product or ship it, all you need to do is promote it in a different medium.
INTERNET OF THINGS
When the 5G network will be launched in India, internet speed will increase many folds.
Because of increased speed, everything from cars to houses will be connected to the internet.
In such a case, digital marketing will become very important, as there will be a huge amount of data present for marketers to build marketing strategies and show ads to customers.
When the internet of things will happen the marketing environment will drastically change. We will be able to reach people and sell our products in different ways, which we cannot even imagine right now.
Bangalore with its rising population and economy will be an ideal place for digital marketing professionals.
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