Keyword Strategy Essential to Ranking Highly in Search Engine Results

No one knows what makes a search engine algorithm work. While keywords and content are important, an SEO company in Atlanta can help you make educated guesses as to what should be included in your website to improve its rankings in search engine results.

Research Keywords

If you don't know what you want to rank highly for in search engine results, it won't matter what you write. Once you know what you want to rank for, you need to find out how others are searching for that subject. You might think that putting in "rototillers in New Hampshire" is the best way to search for that particular item; however, other people on the Internet might be searching for "best rototillers in the Northeast" or "rototilling machines" even if "rototilling machine" isn't a real thing. The point is that you want to find out the keywords people use to search for your items or services and use those keywords in your posts. Google even has a keyword planner you can use.

Keyword Strategy

Some people think that rather than choosing the most popular keywords, it's better to choose keywords that are less searched for and likely less covered. The idea would be that rather than competing with everyone else who is targeting the keyword searches with tens of thousands of views, you could more effectively target keywords that only have thousands or hundreds of views. If you rank highly in an unpopular search and get 300 views, it's better than not ranking in a highly popular search and getting no views. Whichever way you choose, you want to make sure to take care of your content the right way.

Content Is King

Your content is the key to getting your views that matter. If you have poor content that leaves people feeling flat or doesn't deliver what's promised, you'll end up lowering your SEO efficiency as search engines catch on to the fact that people don't value your information or it doesn't fit a certain search. The best advice is to write for people first and SEO second. Make sure that your content is easily readable and includes subheads and graphics.

Get a Professional

If you really want to rank highly and keep that ranking, it's important to hire a professional SEO company in Atlanta. These companies keep track of the changes that search engines make to their algorithms and incorporate those changes into your website and content.

About This Author

seolosangeles Joined: May 24th, 2018