How to Customize Your Product Packaging for Christmas?

Thinking about the product packaging and planning for it for Christmas might seem too early. But the fact is that this is the right time to get it done so that when the heatwave of the customers hit your store for the shopping of their desired items, you meet them ready. Many leading brands start planning for it right after Independence Day, and that is one of the many reasons for their successful turnaround during the Christmastime. So if you are one of those who want to see their business grow during this special time of the year, you need to focus on several things that include the packaging of your manufactured goods as well. Here are five tips for the customization of the boxes that will help you to achieve the set targets during the winter occasion.

Play with Colors

Colors hold a vital role in the presentation of manufactured goods. Theme based color scheme can elevate the presentation of the cartons as well as the product inside them. Here are some shades of tips using which can be the best customization of your packages.

1. Jingle Colors

Christmas itself is an event of colors, joy, and happiness, but there are some colors that are specifically associated with this occasion. Get your product packaging for Christmas customized with green, red, and golden colors that are the basic shades of this event. You can get your packages dyed in these three shades to give them an event-based look. Golden color can be used as a base, whereas the rest two can be used for further decoration of the cartons.

2. Black and Gold Combination

Offering gifts at this time of the year is a part of the tradition. An elegant box with black and gold colors on it can enhance the presentation of the gifted item and increase its value. This combination is the best for those who are dealing with the items that are offered as a gift to the loved ones. Black brings simplicity and elegance to the casing, and gold gives it a lavish look. Try a simple pattern that enhances the color combination and adds value to the casing as well as the product inside.

Exquisite Finishing Touch

Another way to get Christmas special packaging is to give it a fine, exquisite finishing touch. All the leading companies that offer packaging and printing services to their customers offer finishing options. This feature comes in various options that include; embossing, debossing, gold, silver, and copper foiling, spot UV, hot stamping, and lamination. The addition of any of these features gives the casings of the products a striking look and also enhances the value of them.

3. Embossing/ Debossing

Embossing and debossing are processes of making signature marks on the packages. These marks can be the name of the product, the logo of the manufacturing brand, or a design. The difference between the two is that embossing is raised on the casing while debossing is carved in the carton. This feature can be used to get a tree or jingle bells embossed or debossed on the cartons of the items that you want to look different at the event.

4. Hot Stamping

This is a process of permanent lamination of a part of the design on the package of your items. It makes the carton look more striking and shining while it is placed on the display on the shelves of retail stores. You can get a special text related to the occasion, Santa Claus, tree, jingle bells, flowers, or any other thing that you deem suitable for your manufactured goods.

5. Filling of the Packages

A special product packaging is the one that looks perfect not only from the outside but also gives the consumers a pleasant, unboxing experience. You should consider making the unboxing experience an unforgettable memory for the customers by using various types of fillings. Generally, shredded colorful papers, tinted wooden wool, cotton, and cuttings of cardboard are considered the best for this purpose. But there is one thing that you should be conscious about that the color of the filling material should be related to the commodity, which is packed inside the carton, or it should be related to the festive season. This customization will make the unboxing experience of the customers a memorable event.

Final Words

Customization of the product packaging is of vital importance, and if it is done in the right direction, it can make your brand and products the first choice of the customers on such an occasion where everyone is looking out for the best for them as well as for their loved ones.

About This Author

Jennifer Dalton Joined: November 22nd, 2019