3 Steps to Better SEO

If you're looking to improve your website rankings, there are a lot of ways to go about it. However, all of the recommendations for great San Francisco SEO come down to three steps that must happen before you can do anything else. You need to choose the right keyword, know what information is on the web and what's missing, and create amazing content around those gaps.

Choose the Right Keyword

The first part of your research will center around the keyword. What words will people use to search for what you're offering? In a text search, they might use two to five words. In a voice search, they'll probably use a question that sounds natural. Start with researching the keywords for text searches. Don't just guess, though. Go to Google Keyword Planner and find out what people are actually typing to find what you sell. This tool will not only show you the most popular search terms related to your query, but it will also show you how well the term is represented on the Internet. Find a keyword that is searched for often but serviced rarely and you've got a goldmine. When you get to writing your content, you can use the keyword as part of a natural-sounding question in an FAQ to scoop up the voice search results.

Research the Competition

Next, find out what's available on the Internet for that keyword. Switch your browser to incognito or stealth mode, so your past searches don't influence what comes up on this search. Type in the keyword and look at the top 10 results that come up and are not advertisements. Look at what has been written about the subject and find out what gaps there are in the information provided. Build your content around these gaps.

Create Amazing Content

Your content needs to be read both by people and by search engine algorithms. However, people should be your first priority; algorithms don't by-products or services. If your content provides value and fills in the gaps, people will stay on your site longer. Put internal links into your content and people will click on more articles on your website. For better San Francisco SEO, be sure to put the keyword in your page title, the alt text of your related photograph, and in the description of the article. It may also be useful to add it to your tags and other meta-data.

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seolosangeles Joined: May 24th, 2018