Magento WordPress Integration: Your Gateway To Driving More Traffic

Driving traffic to your eCommerce store is not as easy as it seems. Product reviews, descriptions, and other short content pieces might help your customers in making the buying decision. However, these are not good enough to help you earn backlinks from authoritative sites or build credibility for your business. This may be the reason why many eCommerce site owners have started doing blogging to increase their outreach. In fact, a report by Hubspot states that businesses that have embraced blogging have been known to achieve outstanding marketing results. A company that does blogging religiously can expect on an average: 

• 55% more visitors

• 97% more  inbound links

• 434% more indexed pages

If you have an eCommerce store built on the Magento 2 platform, you might be wondering how you can leverage the benefits of business blogging, right? Well, herein lies the answer: 

Undoubtedly, Magento is a powerful selling engine that comes with unrivaled eSelling features but honestly, it isn’t that great when it comes to blogging. On the other hand, WordPress (WP) is perhaps the best blogging platform out there, especially acclaimed for its user-friendliness. If only you could the two together. Guess what, you can. Now, before we tell you how to perform the coveted integration, let’s quickly take a look at the benefits of Magento Wordpress integration.

• For starters, you get to leverage search engine optimization (SEO) to increase the visibility of your eCommerce products and drive more traffic to your store.  

• Secondly, you can now strategically feature your eCommerce products in blog posts with links that directly take customers to the check-out page. 

• More importantly, you get to use the components or features of both platforms like navigation menus, static blocks, and cart data to improve the user experience. 

• Last but not least, you now have more customization options to choose from. 

Magento Wordpress Integration - Let’s Get Started  

Up until a few years back, it wasn’t easy to integrate Magento with WordPress  You were required to have sound coding knowledge and a good understanding of both the platforms. However, things have changed for good. Today, you can perform the integration with the help of third-party plugins and extensions. There are several Magento 2 Wordpress integration plugins available that can ease the nerve-wracking task for you. 

Start off by downloading and installing relevant files for both WordPress and Magento, and then get down to downloading a reliable integration module and religiously following the steps that the module asks for. 

Integrating WordPress with Magento

If you wish to bring the functionalities and features of WordPress to your Magento 2 store, we suggest you download Magento 2 FishPig Wordpress extension from Magento Connect. By using this extension, you can connect your blog posts to your eCommerce products and combine the menus for both the platforms. 

Wrapping Up: Get Integration Assistance From Industry Experts 

If you also want to harness the benefits of blogging and drive more traffic to your Magento store, get a Magento Wordpress integration module installed by certified experts. Installing this integration module without having technical know-how may result in an unsuccessful installation or worse still, an error. Therefore, it makes sense to hire professionals who know the drill. Apart from module integration assistance, our talented professionals also provide all-inclusive Magento web development services to clients from different industry verticals. Connect with our experts by dropping a line to info@suntecindia.com. 

About This Author

Mike Wilsonn Joined: December 2nd, 2019