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Facts about product packaging which Really Works

The perceptions of product packing have been changed over time. It is not what it used to be, containment and a box to name. 

The world we live in is more educated and aware of the facts and figures that counts in creating effective packaging. There are now a lot of brands that offer a similar product, which makes it harder and crucial for businesses to create distinctive product boxes and representative of the brand in an effective way. 

There is nothing more than 6 to 7 seconds which a customer take in making their purchase decision. Customers do not have time to stand there in the shop an evaluate products to choose the right one for themselves but make their decisions solely based on product packaging, which changes everything about a product, a business, and the way a product is packed and presented in the market. 

Here are some of the most astonishing products packaging facts that work in making it stand out and do its job in the market and among the customers. 

Effective packaging

A product packaging boxes are not just some random boxes that hold the product but they work as a representative of the brand that provides customers with a piece of adequate information about the product and the brand. 

It is important to understand that every packaging is not an effective packaging as it is the one that meets all the needs of a product and a business, such as;

  • grab the attention of the customers
  • stand out among other products
  • promote and advertise the product
  • evoke emotions in customers 
  • develop a strong bond between the customers and the business
  • create a professional image of the brand

Product presentation will only work if it is capable of achieving the targets and goals of the business effectively, which is possible with custom product packaging boxes because they are customizable in different shapes, sizes, and designs that are made especially for the products. 

Functionality

No matter how amazing your packaging is, how captivating your designs are, and how unique your shape is if your box is not capable of keeping the product in place and away from any kind of potential damage, it is of no use. 

To make your boxes work out in making their mark among others it is important to keep these things in mind;

  • A box must be made up of material that is rigid and is capable of preventing damage to the product
  • Product encasement must be convenient to use such as boxes that are not easy to open or close make customers annoyed and defame the image of the product.
  • To create a more impressive impact on customers use boxes that not only offer containment but are also reusable in terms of storing the product and organization. 

Brand recognition 

Products do not make their mark in the market because of their encasements but there are a lot of other factors that contribute to creating a trustworthy image of the brand that helps in creating trust. 

The most famous of the brands are not known by anything else most importantly but a name. A name that gives customers a reason to blindly go for the product without having a second thought. 

Incorporating your company logo and colors that are the essence of the brand gives an identity to the product box. It helps the audience in understanding what they are getting or is it worth the time, money, and effort that they spend on a business. 

Sustainability sells itself 

Sustainability is a new trend!

Believe it or not, it is a fact that sustainable product boxes packaging helps in elevating the worth of the brand in terms of being responsible about what kind of impact a brand leaves on the environment we live in. it is because non-ecofriendly has already caused a lot of damage to the environment. 

Cardboard is the most sustainable yet premium packaging solution for businesses as it is recyclable as many times as required and also bio-degradable. 

Minimalism 

It is not necessary to clutter your boxes with every little detail. 

The trend has changed and minimalism is the way to go if you want to make a greater impact on the customers.

There are two utmost advantages that minimalism offers to a brand. 

  • Less waste

Minimalism is not about eliminating everything but keeping only the ones that do the job. For instance, the use of the least material that is necessary to keep the product safe. Over-sized boxes are over-rated and give nothing besides misconception about the product and the brand.

Eliminating unnecessary information on the boxes reduces the harmful effects of printing. 

  • Easy decisions

Customers are more inclined towards the product that is easy to choose. There is no need to put excess information on the box which makes it harder for the customers to make any decision or takes a lot of time to find the most relevant information about the product. 

Keeping all the benefits these boxes offer, the price is relatively low, even the cheapest if you get your custom packaging in wholesale. Product packaging boxes wholesale are cheap because these dealers deal in bilk and not because they are any less in quality, durability, or other aspects. 

Every business must get customized boxes for product packaging as it is not possible to make your brand stand out in the market because the competition is tough and getting tougher with every passing day. 

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Christmas boxes are the most versatile when customized in unique shapes, sizes, and designs that give the feel of the occasion most effectively and economically. 

Gifts are shared as a symbol of love care and affection. They are exchanged on various occasions between friends and family or the loved one. Gifts are not only shared on special occasions and just between friends and family, but it has also been used as a promotional and marketing tactic. 

The increase in technology and advancement in customization has increased the competition among the brands to compete with other brands that offer similar products. 

Christmas is a time around which people are more enthusiastic about everything. It is a high time when people are so generous about giving presents in captivating Christmas boxes that are designed according to the vibe of the occasion. Not only the people but companies also create custom gifts for customers around Christmas to increase brand awareness and gain more customers. Along with the customers, clients and staff members are also offered unique presents to keep their morale high and payback for all the effort they put all year in making your business grow. 

Custom Christmas gift boxes are the most versatile when it comes to product or gift packaging. It is possible to create the most effective gift boxes that offer a lot of benefits to the customers and the businesses, such as;

  • Grab the attention of the customers towards the brand
  • Build trust between the customer and the brand
  • Develop a more understanding and trustworthy relationship 
  • Promote the product
  • Adds value to the brand
  • Enhance the appearance of the product boxes

To make an everlasting first impression on customers or your staff, go for custom festive boxes in unique shapes, sizes, and designs. 

Attractive Shapes 

Here is some shape inspiration for you to create your boxes for Christmas Eve that will leave your staff mesmerized for a long time.

  • Magnetic closure boxes
  • Window cutout boxes
  • Gift baskets
  • Kraft boxes with custom cutouts
  • Gable boxes
  • Pillowcases

These boxes are unique in shapes that offer a better presentation of the product and grab the attention of the target audience. 

Captivating designs 

Custom Christmas box printing has made it possible for companies to create more personalized and captivating packaging because of desired prints on favor boxes or present boxes. Gift box printing is high-end because of the advanced techniques and technology that adds value to the product. 

Quality boxes

Custom lamination is the most effective in creating luxurious product packaging. It is a plastic covering in different finishes like glossy or matte, which gives a unique and more enhanced outlook to the product box, making it water, moisture, and damage-resistant. 

Customization is free of all the limitations and restrictions, it is up to you to be creative and imaginative with custom designs. Creating custom gift packaging for your staff members is important as it offers a lot of benefits to the company and staff in a lot of ways, such as;

  • Develop trust

Just like the customers' staff members also deserve equal appreciation for the work, time, and effort they put into building a business. The brands need to keep their employees in a trustworthy relationship to get the most out of them.

Custom gift packing increase trust among the two parties that are in a business with each other.  

  • Make your staff feel special

When you are in a relationship with someone it is important to make them feel who they are, how much they matter to you, and what their importance in your life. It helps in lifting the mood and getting your staff ready to make their mark in the market with the bang after holidays. 

Use custom shapes that represent each of your employees differently on the box. Use of custom employee name and other details make your boxes more personalized, which give rise to an overwhelming feeling in people. 

  • Increase motivation 

Every person in life needs motivation whether it is about achieving your target, doing something good, or working toward your goals.

Custom gift encasements that are unique in terms of shapes, sizes, and designs help in motivating the staff. It tells them that all the time that has been spent working was all worth it and they can do it even better. 

The most advantageous thing about these boxes is that they are cost-effective when it comes to customization. The material that is used to make these boxes is cheap and most of the time it is recycled paper. The production cost is also lower than other expensive alternatives that are available in the market. 

Do not hesitate to create packaging that touches their heart as Christmas is the time to tell people how you feel about them and be expressive. 


About This Author


Jerry MorganJerry Morgan
Joined: October 9th, 2019
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