Why Content is so Crucial for SEO?

Content is indeed important for Search Engine Optimization i.e. SEO and it is of paramount importance that both SEO and content should work together in harmony. The content should be of high quality and useful so that it conveys the subject matter in a contextually relevant manner and leads to engagement. The content is generally expressed in many forms like text, audio, video, images, and presentations.

Many digital marketers do consider Search Engine Optimization or SEO to be entirely different from Content Marketing but they are complementary to each other. Without effective and high-quality content, one can never reap the benefits of Search Engine Optimization. The quality of the content on your website affects the engagement of the user with it thereby directly impacting the time for which they stay on your website. The longer users stay on your website, the more positive is the impact on the search rankings.

Quality is in! Google Algorithms know it all. The content should not be just engaging and smart but it is important that it is also backed up by strong UX and web design as well for RankBrain somehow notices all. No matter how cliché it is, but it is a fact: Content is King. There is no Search Engine Optimization without content.

Content Marketing and SEO are not different. In fact, you can take them as the two personalities of a single individual. They are inseparable as SEO is something that requires content and content marketing to fulfill those requirements. There is no denying the fact that the very fundamental aspect of SEO is Keywords. It is then all about researching the most appropriate and relevant keywords, utilizing them in the relevant content and tracking the ranking of those keywords in the results of Search Engines. The keywords researched are strategically employed in the content and top-notch content produced after the effective placement of keywords that are targeted is what is known as content marketing. But keep in mind, Panda (Google's algorithm originally launched in the year 2011 and updated in 2016) scores your content by assessing several crucial indicators such as Plagiarism, Keyword Stuffing, Duplicate Content, and Spam. Hence, only high-quality content with appropriate placement of keywords which is devoid of stuffing is going to fetch you a high ranking in SERPs.

Fresh Content is Important!

There are still quite much confusion surrounding the concept of fresh content. Mere updates or making significant changes to the already existing pages do not amount to fresh content. Yes, major overhaul and significant changes to the existing pages will improve your ranking in the search engine result pages but that does not dramatically improve the SEO. Therefore, fresh content is the key! By fresh content we mean, adding fresh blog posts and pages to your website which can really boost your SEO and rankings. Fresh content keeps your readers engaged and forces them to visit your website more often and in fact, very frequently thereby driving SEO. More fresh content, the number of new users on your website!

To conclude, Content continues to remain the King. If you take digital marketing seriously, you cannot ignore the importance of high-quality content to boost your SEO. Hiring professional content writing services is as important as hiring a digital marketer for your company.

If you are in search of a brilliant wordsmith as well as a digital marketer for your business venture and trying to search for SEO Company in Jaipur or Best SEO Company in Jaipur, you should connect with Verve Logic. Vervelogic is one of the best SEO Companies in Jaipur that has been since long in the business of digital and content marketing. Our proven track record and effective marketing strategy will help you significantly improve your SEO along with ranking and help you establish a strong digital presence.

About This Author

Alex Joseph Joined: January 30th, 2020