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E-Liquid & E-Juice Market Executive Summary, Introduction, Sizing, Analysis And

Market Overview

E-cigarette is not as toxic as conventional cigarette and cigars, however, excessive use of the same can be harmful to the human body. In May 2016, the U.S. Food and Drug Administration (FDA) finalized the 'deeming' regulation, which includes requirements for premarket review of e-cigarettes as new tobacco products. Under this, the U.S. FDA can also establish product standards and regulate manufacturing, importing, packaging, labeling, advertising, promotion, sale, and distribution of e-cigarettes, including components and parts of e-cigarettes. Furthermore, there are few federal restrictions on marketing e-cigarettes. For instance, marketing materials for e-cigarettes cannot make claims that the product exposes users to fewer toxins or reduces harm unless the U.S. FDA grants an order allowing such claims. Therefore, the above mentioned regulations against e-cigarette is expected to negatively affect the global e-liquid and e-juice market growth during the forecast period.

The global e-liquid and e-juice market was valued at US$ 6.02 Bn in 2018, and is expected to register a CAGR of 19.2%, in terms of revenue over the forecast period (2019-2027), to reach US$ 27.89 Bn by 2027.

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Market Dynamics

Among distribution channels, in 2018, the offline channels segment held dominant position in the global e-liquid and e-juice market. In 2018, the segment accounted for 68.4% share in the global e-liquid and e-juice market. Factors such as consumer’s preferences to shop in-store along with rising number of retail chains across the globe are predicted to drive the e-liquid and e-juice demand through offline channels in the upcoming years.

Among regions, in 2018, North America held dominant position in the global e-liquid and e-juice market and accounted for a revenue share of 37.8% in the global market. This trend is expected to remain same over the forecast period, owing to growing supermarket chains along with high level of satisfaction among consumer with various attractive offers. This factor is likely to contribute higher demand for e-liquid and e-juice over the forecast period.

Detailed Segmentation:

  • Global E-liquid and E-juice Market, By Product Type:

    • Prefilled


  • Global E-liquid and E-juice Market, By Flavor:

    • Tobacco

      Mint & Menthol

      Fruits & Nuts



  • Global E-liquid and E-juice Market, By Distribution Channel:

    • Online Channels

      Offline Channels

  • Global E-liquid and E-juice Market, By Region:

    • North America

      • U.S.

        • By Product Type:

          • Prefilled


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Some of the major players operating in e-liquid and e-juice market are Black Note Vape Inc., Fontem Ventures B.V, Crystal Canyon Vapes LLC, e-Liquid Factory, E-liquid Brands LLC, Mig Vapor LLC, Vape Dudes, KAIs Virgin Vapor, ZampleBox LLC, and VaporFi Inc.

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Joined: February 6th, 2020
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