When to publish on Instagram? 5 methods to find out
When to publish on Instagram?
This is the question that many Community Managers ask themselves on the social network. Choosing the right times when you post your publications has a strong impact on performance in terms of visibility and engagement. So how do you know when to post your content on Instagram?
Throughout this article, buy Instagram likes UK will give you all the information you need to accurately determine when to publish on Instagram, with easy-to-access tools and providing us with highly qualified data. As soon as you know the right hours and days of publication for your Instagram account, you will have the possibility of scheduling your messages.
1) Use Instagram statistics to know when to publish on Instagram
That must pass to the professional profile. This includes an analytical tool that allows you to know the hours of the presence of your audience.
Click on the small icon symbolizing a histogram:
Then, in the "Subscribers" section, select "See more":
Go to the bottom of the page, still in the "Subscribers" box. You will have 2 very interesting graphics.
This graph shows you the days of the week when your followers connect the most:
In the example above, we observe that the best days to post are Tuesday, Thursday and Friday.
But at what time?
Then go to the "Schedules" link to find out the time slots during which your subscribers consult their Instagram feed.
The example above shows us that, on Tuesday, internet users mainly connect between 12 p.m. and 1 p.m., then between 9 p.m. and 10 p.m.
To find out the timetables for each day, just move with the arrows.
2) Use an external tool
Iconosquare offers you an in-depth analysis of your Instagram account: engagement on publications, frequency of publication, best followers, etc.
It also has a section dedicated to the hours of the presence of subscribers:
Another tool offers this type of statistics: OnlyPult. Known for its post planning function, it also analyzes the activity of your followers to give you the best publication time slots:
3) Analyze the competition
And if you went to see the side of the competitors? After all, they target the same profiles as you and have certainly already analyzed the attendance schedules of their audience. Especially if they have been on Instagram longer than you!
The trick is to follow the profiles of competing brands and subscribe to their notifications. Click on the 3 small dots at the top right, then select "Activate publication notifications".
You will receive a notification as soon as a competitor posts a post on Instagram. You just need to list the days and hours of reception in an Excel table, for example, to make a social media timetable.
It is then up to you to apply these time slots to your account and analyze the impact.
4) Test the schedules proposed by the Latergramme study
Commissioned by the Huffington Post, a Latergramme study on the best times to post on Instagram made a big splash. To reach relevant results, the tool analyzed 61,000 publications.
The result is rather surprising, since the study reveals that the best time slots are around 2 a.m. and 5 p.m.
Among the best days, Latergramme notes that engagement is stronger on Wednesday, Thursday, and Tuesday.
Perhaps this is a track to explore?
5) Use a planning tool
When you have a first idea of the hours and days of your audience's connection, plan your posts. Especially if your followers connect after your opening hours or during the weekend.
Even if the time slots correspond to your working hours, planning your social media strategy will allow you to focus on other missions. Besides, you are sure to never miss the meeting!
To do this, several tools exist on the market. If you are already using the Hootsuite and Buffer platforms, be aware that it is now possible to configure an Instagram account to schedule posts there.
Otherwise, you also have the tools mentioned above: OnlyPult and Iconosquare. For very accessible packages, they offer you the possibility of uploading your photos or videos, applying a filter and scheduling your editorial calendar in a few clicks.
In conclusion: test!
It is difficult to be categorical about the “good” or “bad” schedules for posting on Instagram. It depends on many parameters, including the profile of your community. In this article, we suggest ways to find the ideal moment.
However, you will need to regularly connect to analytical tools to assess the impact of your publications. Thanks to regular analysis, you will know the presence of your audience to guarantee the success of each publication.
A good way to also know when to publish is to take Instagram training, also visit our site igfollowers.uk
About This Author | igfollowers uk
igfollowersuk is a UK based social media marketing company
Joined: January 7th, 2020
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