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Content Marketing vs. Content Strategy: Guide from a Digital Agency

Content is an essential part for any digital marketing strategy, it can make or break your strategy. Whether search ads, website copy, guest posts, blog posts or any social blast, the content is what drives engagement. However, content can easily fall short. Two important facets to consider when analysing your content are: content marketing and content strategy. Most of the time though both sides of content are misunderstood – sometimes even by the digital marketing agency itself! Because of this, understanding the two sides of content will better inform you when crafting your next campaign; or with being able to better understand how reliable your agency is.

Content Marketing

Content marketing is the process of creating content that promotes your business. It involves using techniques for optimizing for the publishing medium. When done right, this type of marketing can be more effective than running ads on television. You can promote the content by various means and watch it grow with analytics. When leveraging content marketing, here are a few platforms to utilize:

  • Social Media: Putting stories and videos on social platforms like Instagram and Facebook is the new trend in marketing, it reaches the maximum number of audiences for free. You can also acquire far more engagement through social platform than elsewhere and add a personality to your business.
  • Webinars: Another way of reaching your customers is by conducting live Q&A sessions and specifically talking on your areas of expertise and interest that your target audience will find valuable.
  • Podcasts: For customers who don't have time to pay attention to the videos, podcasts help them stay informed about the services while on the go. Clients can access podcasts from anywhere and everywhere, thus creating a vast engaged network.

Content Strategy

So now, that we have a base understanding of content marketing, let’s talk about the world of content strategy. Content strategy is all about the implementation and planning that takes place after your content has been marketed. The following are a few content strategy techniques to leverage with your next content marketing campaign.

  • Style Guide: You want your content to have the right consistency to easily attract the reader's attention, it is essential to keep the content style the same for all your articles, blogs, and everything. Setting a style guide, for instance, the font, color, logo, voice, tone, etc can be a powerful tool for ensuring consistency.
  • Competitive Analysis: Both analysis of the market and competitors’ content is incredibly important for understanding what can work. You just can't let your competition overshadow you, instead hire a digital agency to leverage tools for analysing competitor efforts, successes, and shortcomings.

Author’s Bio: The author states an understanding guide from digital agency experts explaining the content marketing and content strategy.


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Axis41Axis41
Joined: July 3rd, 2018
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