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Marketing "Uniqueness"

In order to help you develop an image, or to enhance your "added value" in a product or service, look for a unique attribute on which to capitalize. The theory says, "You can't get this special from anyone but me, and not having it will cost you!" Obviously you don't want to use those exact words, they convey the concept.

There was a survey done by a Spanish newspaper for restaurants. They wanted to determine what was the major factor that caused patrons to frequent any particular restaurant. Two thirds of the respondees said that "they liked to eat where they could find something, a dish or sauce, that they could not create at home." Unique sells!

Examples:

Be the only hamburger stand in town that has discount coupons for desserts at the grocery store - the grocer will pay for them; it's "free" advertising.

Be the only sporting goods store that gives away "free" sunglasses with a purchase.

Be the only contractor in town that does triple-pane windows.

Be the only restaurant in town that feeds the high-school football team.

Be the only grocery store in town that sells buffalo steaks (or some other exotic meat).

Be the only bookstore in town with a great selection of books-on-tape.

Be the only realtor in town that knows how to decorate, plant, wallpaper, or do something else in a house.

Be the only car lot in town that gives away defensive driving training with a purchase.

Be the only carpet cleaner that knows all about air filters.Blue light blockers

Be the only store that keeps the Dow-Jones index and latest sports scores running on a marquee.

Be the only plumber in town that installs toilet bowl fresheners with every service call. Be the only _____in town that is "authorized" to service a ___________.

"Me too" isn't enough. Grab a unique product, habit or added value. Get identified with it, and people who do business with you will be more likely to recommend you (by bragging about how smart they are) to others.


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bluelightglassbluelightglass
Joined: March 11th, 2020
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