What Services Do Digital Marketing Companies Provide?
Whether you are searching for digital marketing companies in New York to promote your start-up or you plan to join one, knowing what to expect from them can help you. Digital marketing usually refers to using internet-based techniques like search engine optimization, social media marketing, PPC, etc. to promote your brand, products and services, though many experts include offline platforms like SMS, television, e-billboards, etc. because they use digital devices. However, most agencies provide online marketing services exclusively.
What Do Digital Marketing Companies Do?
Web Designing
A website plays a central role in most online marketing strategies (especially SEO). It acts as the interface between you and your customers while creating your brand’s first impression for many users. That’s why many companies include website designing in their services. Many agencies include web development (i.e. coding the website) in their web designing services.
Pay-Per-Click
Pay-per-click is an internet advertising model in which the advertiser pays the service hosting the ad for every click. The publisher could be a search engine (search engine marketing) or a website (affiliate marketing). Digital marketing companies in New York research keywords with good volume and that fall within your budget for your SEM strategy.
Email Marketing
Email marketing is about sending commercial messages to a group of people. The message may include updates, advertisements or requests. If done right, it can help you build brand loyalty, trust and awareness.
Social Media Marketing
Social media marketing is about promoting your brand, products and services while connecting with your target audience through social media platforms. A social media agency in NYC identifies the best platforms for your brand and develops a strategy to help you narrowcast your brand message to your target audience.
Online Reputation Management
Online reputation management is about building a good perception of your brand while preventing damage to its reputation online. It usually involves managing bad reviews while promoting good ones. Agencies may also develop a crisis plan to plan for crises and protect brand reputation.
Online PR
It refers to online activities done to build relations with the public. A social media agency in NYC may double as an online PR agency because most online relations are built through social media. Agencies also draft press releases, and build relations with news sites and bloggers to promote the brand.
Influencer Marketing
Influencers are people that can influence the opinions of many followers on social media. Agencies help clients identify and partner with social media influencers that cater to their niche audience. It may involve sponsoring the influencer or asking them for reviews.
Content Marketing
Content plays a central role in all digital marketing strategies. Marketers use content in the form of web content, blogs, podcasts, vlogs, etc. to convey their message to the audience. You need to keep your audience’s interests, needs, language, etc. when drafting content.
App Development
It usually refers to developing applications for smartphones but a developer may also build it for tablets and desktops. An app developer may develop native apps, web apps or hybrid apps. A native app is an application that’s exclusively compatible with a particular operating system. A web app is essentially a website that functions like an application but you can only access it through a browser with an internet connection. A hybrid app is a combination of both.
Search Engine Optimization
It refers to optimizing the website so that it ranks on the first page of the search engines and becomes visible to your target audience. An SEO services in New York can do this by implementing various strategies like adding target keywords to web content, drafting meta tags, creating backlinks, auditing websites, etc. You can limit your optimization to your locality or rank at the national level with the right keywords.
These are just some common services that you can expect from digital marketing agencies. You may come across different services depending on which agency you hire.
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