10 Basic Requirements For Your Website To Be A SuccessWe can all agree when I say that a website goes beyond the purview of a digital catalogue. Today, the sites are the first point of contact between the businesses and their potential customers. This is the reason why you must pour your heart into creating a website. A website that personifies everything that your brand stands for is a sure-shot way into evoking trust in your customer base.
Before we begin this discussion, there is one trend that you should be familiar with - minimal websites are IN!
The Concept Of Minimalism
In basic terms, keep your website simple! Restrict the use of flashy screens and elements, too much text on your site. Create a web page that is free from clutter. It means that your site’s design should be such that it directs the focus of your site visitors on the essential content - your products and services and Calls To Actions.
Below are the following points we will discuss in detail –
1.Quality Of Content
2.Whitespace
3.Image and Graphics
4.Typography
5.Colour Palette
6.Number Of Web Pages
7.Above-fold Design
8.Grid Layout
9.Symmetry
10.Simple Navigation
Before any further wait, let’s dive in!
1. Quality Of Content
One cannot emphasize enough the importance of content in this information-driven world. With the internet being just a few taps away, every customer researches a product and its how-about before making a final buying decision. While designing a website, dedicate all such information to one single page - a blog, for instance. Keep your homepage content concise and compelling, use different formats like text, video, or images that excite the visitors.
2. Whitespace
Whitespace is the white gap between several elements on a webpage, like between the text, videos, and images on your site. Having sufficient whitespace on your website is crucial to achieving a minimal design. A decreased amount of whitespace means there is just too much information and element packed on your webpage, making it difficult for the users to comprehend. Yes, from an SEO perspective, you might want to add a lot of keyword-rich content on your site, but make sure that user experience is the most critical consideration of a successful website.
3. Images and Graphics
Know that using visuals on your website can be an impactful way to allure prospects. Incorporate hero images that convey a message to your visiting audience. Use pictures and videos to highlight your offerings and portray how your offerings can help resolve your audience’s concerns. Not just images or videos, you can use other elements like infographics, graphs, charts to get your message across.
4. Typography
Play around with the fonts on your website. Gone are the days when Times New Roman and Arial fonts took centre stage. Experiment with different fonts and sizes to have an impact. Keep your fonts for typography easy to read and comprehend.
5. Colour Palette
Yes, keeping your website black & white can be dull. Using a subtle colour palette for your website design is more eye-catching to your visitors. However, make sure to be consistent with your colour palette throughout the website. Apply the principles of minimalism and experiment with bright colours on neutral colours for your site. Keep in mind that the colours should not divert your visitors from the content, but allure them in going through it,
6. Number Of Web Pages
Your mission is to get your brand message across in the least number of clicks possible. Your visitor should not be forced to open several subpages before they find what they are looking for. No visitor will stay that long, and will immediately bounce back from your site, and you certainly don’t want that! Because the trend is to follow minimalism, fewer web pages should be the goal.
7. Above-Fold Design
In designing, the above-fold region is the first half of the screen that you see before scrolling down. Most users will not scroll down to the lower half of the page, and this means that if any critical information is on your lower part of the page, you are probably missing out on a lot of potential customers.
This said, add key elements like calls to action on your above-fold part. This will help you catch the attention of your visitors before they scroll down or explore other pages.
8. Grid Layout
A grid layout will help you enhance the user interface and achieve consistency between several elements on your site. It provides an elegant balance to both left and right sides of the webpage.
9. Symmetry
When we talk about symmetry, we refer to the texts, images, and videos on a page. To keep your website balanced and aligned, you should keep a horizontal symmetry. These days, approximate symmetry is also used to increase or decrease the size of one side than other—for example, a more significant proportion of an image followed by a smaller team for text.
You can also experiment with asymmetry. However, you must be careful not to confuse your visitors with your design. Using asymmetry carelessly can result in unwanted clutter on the screen.
10. Simple Navigation
Your website navigation should be easy to comprehend, user and mobile-friendly. It should be easy to use. A visitor searching for a specific piece of information should be able to do it quickly.
One of the popular navigation styles is the hamburger menu. Have you noticed a three-lined icon on the corner of a website? That three-lined icon is the hamburger. When a user clicks on that icon, an entire menu is dropped down.
Using this navigation type allows you to have more space and clutter-free websites.
Final Words
Your website should be many things - user-friendly, informative, SEO-friendly, and competitive enough to outrank others in your niche area. If you’re looking for a professional Web Design Company in New York, Digiml is one of the leaders in the industry with an experience of almost two decades. Having seen the digital industry revolutionize to become what it is today, we are counted among the best Web Designing Agency NYC USA. Contact us today to get a quote!
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