Evaluating a Healthcare Database Provider

There are many database providers on the market today, each capitalizing on the never-ending demand for relevant sales data. Unfortunately, too many of them are “selling in a sea of sameness,” promising unique features but offering very little differentiation from their competitors. When considering a healthcare database provider, it’s important to evaluate the platform prior to buying or subscribing, especially if you have high expectations for the medical directory. 

Keys To Evaluating A Healthcare Database

Finding a medical directory online is easy. Recognizing its immediate value is not. In each case, you need to evaluate both your own needs and the quality of the healthcare database you’re considering. For starters, you need to first determine the data points you need from your medical directory. The basics are obvious: name, location, medical profession, etc. Depending on the B2B products or services you want to sell, you will need to know who the best targets are, and can they be easily found in the database. When you buy a list of healthcare professionals like the one offered by MD Select, you gain access to over 91,000 medical professionals across Canada. Chances are, if you’re looking to connect with healthcare providers and related medical organizations, you’re going to find it in a database offering such a comprehensive list of Canadian medical professionals.

You should be allowed to test the data. Every medical database provider will claim to be the best. What’s “best” is only relative if it suits your needs, so you need to see if the available data is as good as advertised. For example, you could ask the database provider for a sample list of 25-50 names of surgeons currently active in a particular province or city. You can set your team to task calling those individuals to see if the data is accurate and up to date. Simply watching a demo of the platform narrated by the salesperson on the account is not enough. To judge the quality of the available data you should conduct a more comprehensive test, which is why Scott’s offers a free trial. After all, signing on means you’re going to be using the medical directory online to build your sales and marketing strategies, thus you have to ensure you get the right product.

MD Select is Canada's #1 Medical Database Provider

Before subscribing to any database, ask questions about other companies that are using the service. Get a thorough understanding of not only the data available through the medical directory, but also the related benefits of subscribing. For example, once you generate a list that’s relevant to your needs, it can be easily downloads in CSV format and shared. How many users can access the data once you subscribe to the service? That’s someone you’ll want to know if you have a large sales team you want to be using the tool to grow sales.

About This Author

Ethan Bispo Joined: June 15th, 2020