How Radio Commercials and Voice Over Advertising Helps in your Business!

I truly believe radio advertising is a very effective way to increase your sales. How Radio commercials and voice-over advertising helps youe business if you hire a professional service like Commercial Kings!

Radio Reaches a Huge Audience

The latest 2015 survey results show the number of people listening to the radio is continuing to increase. In Australia, over 10 million people listen to a commercial radio station for at least one hour every week of the year.

Radio is Targeted

Radio allows messages to be tailored and localized to each audience. Advertisers can target their message to specific demographics and communities, geographic areas, and around events and genres in a market. Each radio station is operated with specific market segments in mind, so after a careful selection process, your product or service will be advertised to your exact target market.

Radio Cuts Through

Radio is the medium that people spend the most time with throughout the day, providing ample opportunity for a message to reach its audience. People carry out a wide range of activities while simultaneously listening to the radio. And media surveys always show that radio listeners are far less likely to tune out when ads come on the radio, compared to television. Ask yourself - how often do you change channels or get up from your seat when the ads come on tv? Do you do the same while listening to the radio?

Radio is the Anywhere, Anytime Medium

Given the radio’s portability, advertisers have the opportunity to reach people on the go, giving them an edge over competitors. The accessibility of radio enables listening to occur in places that other media may have difficulty reaching, for example, your target customers don’t read a newspaper or magazine whilst driving, nor do they watch tv whilst working in the garden. It's said that there is 50 million radio in Australia - that's an average of 5 devices per household. Today, radio even overlaps with the phenomenon of digital media via downloadable radio station apps.

Radio Is the Pulse of the Community

Radio is live and local so it reflects the community. People listen to the radio to find out what is happening now in their community such as special events, news, traffic updates, weather reports, sport, and entertainment. It’s more local than global the traffic is jammed or the bridge is closed. In fact, it's very interesting to note that CommercialKings has many of the characteristics that the new digital world has in the way it acts as your constant companion, with you wherever you are.

Radio Offers Promotional Opportunities

A live broadcast at your location, sampling your product on air, running a competition. Promotions like this can be hard to do with social media, print, or television, but radio can offer this sort of target customer involvement at an affordable price. And if it's done well, it can really personalize your product or service to your target customer.

Radio is Influential

Radio is the medium to build top-of-mind awareness - for example, careful time placement of ads can have a real impact on your call to action. In addition, a "live read" that offers a personal endorsement by a radio personality will add credibility to your product or service. Studies show that radio content influences people because they feel they are hearing it from a "friend" and referrals are always the best type of sales opportunity.

About This Author

Wolliam Joined: October 17th, 2019