What is Integrated Digital Marketing and Why You Need It?

The marketing trend is evolving. As a result, traditional marketing just don’t have that much impact and effectiveness like it used to. An expenditure forecasts report for 2018 by Zenith Advertising states that in 2018 alone, internet advertising has an estimated reach of .69 billion and took up to 54% of the ad market which is more than 3% from the 51% data in 2017. This has led to an increase of possible advertising channels on the internet.

Digital Marketing vs. Integrated Digital Marketing

Gone are the days where the only internet advertising that matters is PPC. People only have one goal in mind – to get more clicks. It doesn’t matter if those clicks are turning to conversions or not. Flashy and huge pop-ups were the greatest thing during that time. Now, the internet has evolved to just Pay-per-click as it continues to. A popular type of internet advertising these days is called Digital Marketing. It basically consists of elements of internet marketing like branding, responsive or user centered design, search engine optimization, Google ads, analytics, social media and many more.

Now what’s the difference between Digital Marketing and Integrated Digital Marketing?

Simply put, Integrated Digital Marketing utilises all the elements from Digital Marketing and strategically unify different marketing activities to not only make the campaign’s message clear and precise but also explore the best mix of digital marketing medium to do so.  Instead of all channels used in isolation it will now be carefully planned and integrated to match the different stages of the user journey towards conversation – Awareness. Interest. Desire. Action.

Highlights of Integrated Digital Marketing

Customer Interaction plays a major role in Integrated Digital Marketing. User experience has become personal over the recent years as advertisers are now using data received from different social media sites and search engine. Opportunities to interact with audiences from any location have been possible through location targeting. Chat function has also evolved from just answering queries but to personalise brand messages to their target market. The timeliness and real-time experience enabled by social media had consumers form a personal bond with the brand. Read More…

About This Author

Arrow Digital Arrow Digital is an award winning SEO Company in Melbourne. Joined: December 11th, 2019