DISADVANTAGES OF BOOKING A HOTEL THROUGH A THIRD PARY SITE

Disadvantage: no advantage available

When consumers make reservations on third-party websites, they cannot use or earn points through hotel loyalty programs. In many cases, customers who are members of a hotel brand loyalty program receive free room upgrades, a benefit that is not always available for third-party bookings.

Also, a former Hilton front desk official said that customers who booked through third-party websites did not even guarantee a room type. On the other hand, another hotel employee shared that when it comes to updates, the front desk employee has full control over who is updated. This person adds that it has nothing to do with how the reservation was made, only that you are a friendly and pleasant guest.

Another benefit for consumers who make direct bookings is the online booking systems offered by hotel brands. Consumers can create an account and save their preferences, which makes the booking process easier at any time. businesshotel munich should advertise this privilege as a way to attract more direct bookings.

Disadvantage 2: poor customer service

Most third party websites outsource their customer service. This may result in a disadvantage for the hotel's brand. Think of this scenario: a consumer is trying to change a booking through a third party on a Hilton property, and the customer service representative he is talking to is useless or very rude. The consumer is likely to have bad taste in the Hotel Muenchen Messe Ost.

Booking hotels online is cheaper than calling a hotel directly, because I can create an account and have all of the saved information necessary to book a hotel, but when I have a problem, and I have to call the service customer, the staff are very friendly and take the time to work with me on the problem until it is resolved. Before you choose a third party website, be sure the site regulate their customer service.

Disadvantage 3: Difficult to modify reservations

Once consumers have made a reservation through a third-party website, it is often difficult to change dates or hotels. One reason is that many of the rates on these sites are cheaper, but not refundable. Also, it is always more difficult to resolve problems when an intermediary is involved. It is better to go directly to the source to make changes.

Entrepreneur.com recently predicted that reciprocal loyalty would be center stage. They describe reciprocal loyalty as "in which customers are not only loyal to a brand through advocacy and support for the brand, but they also invest in the customer through rewards, personalized experiences, and customer service.”This trend is good news for Business Hotel in Munich brands because third party websites have suppressed brand loyalty. To stay relevant in the industry, re-evaluate your loyalty program, and make sure your Hotel in Muenchen Messe Ost responds to this request.

The bottom line is that consumers will continue to book third-party sites just for the price and ease of use. As a hotel, one way to compete is to provide a direct booking solution for consumers based on price and convenience. While partnering with third-party websites will help fill the rooms, continue to promote loyalty programs to build passionate followers for your brand. Once you have the consumer on your property, no matter how it got there, if you treat it well, you have gotten a loyal customer.

Contact

Hotel Erb GmbH & Co. KG
Posthalterring 1
Parsdorf, 85599
Germany
+49 89 99 11 00

About This Author

Christian Erb Joined: March 6th, 2020