What do you mean by Mass - Communication?

There’s a popular quote, “The way we do anything, is the way we do everything!” This holds significance because in the world of media, the words and messages we see have been strategically drafted by Mass Communication experts and professionals. It can simply be defined as the process of creating, sending, receiving, and analyzing messages to a large audience.

Not only does it involve how and why a message is being created, but also the medium through which it will be sent. Mediums include print, digital media and the internet (social media apps, radio, television)

Studying mass communication comes with a number of benefits. Someone who has a degree level knowledge can produce rhetorical principles and media practises to develop, share and evaluate messages to large and most importantly, targeted audiences. These strategies then benefit PR specialists, journalists, broadcast professionals, advertisers/marketers, content writers, graphic designers and illustrators, corporate media managers to create their own communication plans. The profit for every company, organization, or individual will depend on how knowledgeable the person who created the strategies were.

At AAFT University, you will find a number of courses and degrees that can instill a comprehensive knowledge with the perfect blend of practical and theoretical aspects. The course provides the students with state-of-the-art in-house production studios and labs, PR and News Agencies, Radio Stations, and Newspaper Publications.

Nearly every Industry requires a professional to guide them through different techniques and campaigns. As every country is different and has different needs, someone who has a degree in Mass Communication is extremely beneficial.

• To instill knowledge in students about various concepts related to Print Journalism, Television Journalism, Digital Journalism its working & software application.
• To teach basics of writing for different media platforms.
• To introduce student with the concept of mass communication, and other mass communication media like Theatre, Radio, Television, Cinema and New Media, and how these media are targeting their apt audience.

Course Outcomes

• It will help students to develop skills of basic reporting and journalistic writing. Also, it will provide a platform for understanding News, Newsroom and working of a Reporter.
• Student will learn to handle still camera, video camera and other production related equipment. Also Student will learn various stages of media production.
• Students will able to write news for different media platforms.

About This Author

AAFT University AAFT University is India First Media and Arts university Joined: January 23rd, 2020