Digital communication strategy in the B2B market: 5 tools in 1The tools and tools applied by companies, especially within the B2B market, have changed drastically and have multiplied in the last ten years.
A well structured communication plan today cannot ignore, for example, Social Media. This, however, also requires a considerable amount of interesting content, similar to the needs of users and usable by any device.
Here it is essential to set the right KPIs , to know how to build your own strategy on the basis of these and, consequently, to be able to identify your buyer personas, matching them with the right content through content marketing .
More and more companies recognize the power of inbound marketing , but trying to make lead generation through a page with poorly maintained content, translates into a waste of resources and time.
The same goes for Google's sponsorship tools (such as the Adwords Search Network, SMART Display), rather than other tools such as a Blog , Sentiment Analysis , today translates into a large waste of resources given the huge increase competition on the net.
Now let's see what are really important things in a communication SEO NYC strategy.
Digital marketing today: the winning tools for a 360 ° communication strategy in the B2B market
There are really many digital tools that can be used in an online communication strategy, but we see 5, between tools and concepts, which we believe are among the best performing.
1) CHATBOT
The chatbot (Virtual Assistants) are the answer to needs such as: lack of basic information on the company website, inability to receive immediate response to simple questions and find contact information or services quickly.
Conversation interfaces aim to help companies create a new type of customer relationship (Engagement). They are artificial intelligence tools in development in these years.
2) STORYTELLING & MOVIETELLING
Storytelling was born as a communication technique that consists in transmitting a message by telling a story in a creative and emotional way. The user, involved and excited, will prove to be more faithful and involved in all communications in line with his interests.
Video is the most penetrating form of visual communication , capable of arousing emotions in the audience, transforming the narration of a story into an engaging and stimulating experience.
3) COMMUNICATION PLAN and AUTHORITY
All marketing strategies implemented within a corporate communication plan always provide, to a greater or lesser extent, the presence of phases intended for lead generation.
However, not all initial visitors to the site or social page are ready to convert. It is therefore important, in a communication plan, to create purely informative content that satisfies users.
Through well-studied texts, photographs and videos, it is possible to increase the authoritativeness of your brand.
4) SOCIAL CONTENT
Sharing and monitoring the Company on the most suitable Social platforms for the type of business is another fundamental aspect within a corporate communication plan and which cannot be missing from a digital communication strategy.
Through Social Media you can learn about your customers and their tastes , acquire new ones and involve them in the communication process with your brand.
5) OPT-IN TOOL
Having a database of profiled contacts is essential for expanding the clientele, the own Brand Community and the awareness of the Brand. A customer DB must not be a simple list of data, but must contain detailed and profiled information . A tool for structured and constant data collection over time is therefore useful, both to enrich the information regarding already acquired customers and to acquire new information regarding potential future customers.
Digital marketing: the new tool that helps you set up a complete communication strategy
The tools just described are not simple to use, but there is digital help for your business communication strategy.
Inside Digital Marketing (IDM) is the most innovative and modern integrated suite of solution for Digital Marketing, designed to meet the needs of the user on the network in all phases of the Customer Journey, through the creation, customization, distribution and monitoring of content 100% mobile-friendly.
Referring to the 5 points described, IDM has the following characteristics:
- IDM has a " Bot builder " a simplified tool for the creation, even in complete autonomy, of customizable ChatBots (colors, questions and answers, even on the occasion, etc.). The ChatBots created thanks to this tool offer assistance in the form of text, voice, multimedia content (images and videos) and, more importantly, allow you to integrate other content such as Landing Page and StoryTelling .
- Storytelling & Movietelling . In order to implement successful marketing strategies in the B2B market, a storytelling or movietelling of Inside Digital Marketing is the perfect addition to the multimedia portfolio of visual, audio, video and written content.
IDM has transformed this technique into a tool that can be shared on social media, can be integrated into ChatBots and, above all, can be shared on all mobile devices as it is 100% mobile-friendly. MovieTelling Tool is the visual editor that allows you to create, manage and share high-definition video stories accessible from smartphones, completely vertically (9:16) to ensure that they are suitable for these devices.
If you still do not know the authority of Mobile Marketing and the strategic potential of the smartphone, read this article and discover them!
Communication and Authoritativeness Plan. For visitors not yet willing to provide their information, it is possible to use the Inside Digital Marketing tools aimed at simply sharing content, without resorting to modules for lead generation, thus demonstrating their leadership in thinking, the ability to disseminate know-how and brand authority .
Social Content. Today with IDM Social Content you can manage your presence on Facebook, LinkedIn, Twitter, Pinterest and Tumblr from a single tool.
With the Inside Digital Marketing services Content tool, you take advantage of the integration with other tools and content in the suite ( Landing Page, Story Telling and ChatBot ) aimed at involving and creating engagement and increasing your community through Social Media .
OPT-IN TOOL. IDM's OPT-IN TOOL mode allows you to automatically and intelligently archive all the information that can be acquired through one of today's multiple touch points (fairs, events, presentations, business meetings.
A tool such as Inside Digital Marketing is a valuable aid within your corporate communication plan oriented towards lead generation.
But the tools present within this platform are not limited to these to enrich their communication strategy. We can also count on tools such as SMS Ads, Lead Scoring, Marketing Automation, 8 different types of Landing Page, Upper mail and much more!
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