Online Business Directories | Everything You Need to Know!

There was a time when directory listings were the end-all, be-all of online business marketing. Before search engines spawned the SEO marketing rules we are familiar with nowadays, there was the directory listing. In the past, it was considered imperative to list your business to as many directories as possible

It’s a Great Starting Place

Let’s face it, SEO isn’t exactly the easiest of things to understand. Unless you have been learning the nuances in algorithms and the various SEO techniques you can employ in your website, you might feel lost amidst the vast property of the World Wide Web, keyword building, meta tags, and descriptions. It would take a while to learn all these. In fact, it is a learning process that will require endless tweaking of the way you submit your posts or create your site. It will also require constantly checking out your progress to see if your SEO strategies are up to scratch.

It is Effective in Targeting Local Consumers

Perhaps one of the most important benefits of a financial technology business directory is its ability to get you the local clientele you are after. Directories such as Google+ Local and other legitimate directory listing sites like Shop In Cities can put your website on the internet map. Think of this as a referral system. Even though the directory does not directly link back to your website, which might put you off from an SEO perspective, it can give you a direct boost in the local market the people who will be checking out your business.

Directory Listing is Significantly Cheaper Than Other Methods of Advertising

Chances are, if you have a thriving business that you want to boost, you will need to employ a full SEO campaign to keep up with your online competitors and to broaden your target market. There’s just no getting past this. Your competitors are probably already doing it and you definitely don’t want to be left behind.

SEO campaigns are helpful in boosting your online search rankings organically. Your goal here is to make sure that your web page ends up at the top search list of search engine giants like Google. But a full SEO campaign does not come cheap. It is an investment you have to make that will reap generous rewards in the future. The amount of money you invest in a full campaign will pretty much pay for itself when your business becomes more visible online and you are raking in more traffic that will convert to sales. You need to hire a competitive team of SEO experts to get you in that spot.

Final Verdict

For starting companies with only a small budget to speak of, these campaigns are probably still out of the question. While you are still saving money to get yourself a team of SEO experts to work on your organic traffic, you might want to make an initial investment in directory submission. Compared to the rate of SEO campaigns that will set you back by a few thousand, directory submission campaigns cost only in the hundreds.

About This Author

Wolliam Joined: October 17th, 2019