SEO strategy for e-Commerce: being there is not enoughPositioning yourself on Google before competitors is one of the objectives of every e-Commerce. Losing clicks means losing potential customers, and to climb the rankings in search engines you need a good SEO strategy for e-Commerce .
Whether it's launching a new online store or improving the performance of an e-Commerce already started, in this article we will see some techniques to be used to increase the chances of being found by your target audience.
But, before getting to the heart of the matter, let's talk about the advantages of a good positioning .
Working well on Search Engine Optimization (SEO) allows you to achieve significant goals, such as:
- Increase the chances of being found by potential customers;
- Increase traffic to the site;
- Increase brand visibility;
- Consolidate brand reputation;
- Increase sales and turnover .
Without an SEO strategy for e-Commerce you will lose clicks, customers and, consequently, sales. This is why it is essential to rely on a specialist who knows how to implement all the necessary actions to be able to climb the top of the first page of Google results.
It takes time and patience: SEO, in fact, does not bring immediate results but works on the medium-long term. Sometimes, to start having positive results, you have to wait even months or even years, but the competitive advantage that you get is worth the wait.
SEO strategy for e-Commerce: 5 tips to optimize your site
1. Keyword research
The research phase is crucial. Positioning yourself for the wrong keywords can be fatal, because you end up having unqualified traffic and a very low conversion rate.
The factors to consider when choosing keywords are different: relevance, search volume, difficulty in positioning . In general, it is best not to select keywords that are too large or too difficult. Bet on the so - called long-tail-keywords : they are made up of three or four words and are more specific the second is a long-tail-keyword that clearly circumscribes the search field and helps the user find what he is looking for.
Read also: 9 SEO benefits for a business website
These are general indications, the world of keyword research is extremely vast and equally complex. The advice is always to put yourself in the hands of an expert who knows how to identify the right keywords for your e-Commerce.
2. Optimize URL and breadcrumbs
The URL also needs to be treated carefully. An SEO friendly URL describes the content of the web page it represents clearly. For an e-Commerce, an example of an SEO optimized URL, can be the one containing the category name + the product name + any specific characteristics:
But there are also other elements to keep in mind, what in jargon are called breadcrumbs . The literal translation is "bread crumbs" and indicates all those factors that guide user navigation : meta tags, snippets, images and alt-text. Small details that can make the difference.
3. Speed of pages
Visitors don't like to wait. The average user, instead of waiting for the page to load, returns to Google and opts for another site (ie a competitor), hoping that it will be faster. The ideal loading time is around 3 seconds at most : beyond this threshold 40% of visitors leave the site.
4. Internal links
Creating links between the pages of your e-Commerce is another factor that helps SEO. Google rewards the presence of internal links between categories and products that are somehow related, but be careful not to overdo it. The internal links must be positioned naturally , without forcing the presence within the pages.
5. Original content
From the descriptions of the products to the articles of a possible blog, the contents must be original, that is to say products ad hoc for your e-Commerce and not "borrowed" from other sites. Google penalizes duplicate content , so investing in a professional copywriter is highly recommended. Creating unique texts will keep you safe from penalties and, relying on those who write on the web for their profession, you will be guaranteed to have SEO-optimized texts.
A suggestion : if you have not considered the possibility of implementing a blog on your site, perhaps you should know that it is one of the most effective tools to improve SEO positioning. The blog, in fact, is not only useful for informing and educating the public by providing useful and relevant content, but it also serves to position itself for the keywords that are not used on the other pages.
Since each page of the site should be optimized for a single keyword , some of them will necessarily be excluded. How can you position yourself for those too? Through the blog: optimizing individual posts for keywords that are not used on the main pages of the site.
In addition, from an Inbound point of view, the blog, if used wisely, is a valuable tool for creating a relationship of trust with potential customers and establishing its authority in the market in which it operates.
These are only a few guidelines for developing a complete SEO e-Commerce strategy, but they certainly do not claim to be exhaustive. As we have seen, SEO is a complex world, and every reality must be studied and analyzed to develop a customized strategic plan by SEO consultant in Rhode Island.
|
