SEO for Local Business

It is important to connect with millions in today's crowded virtual marketplace. But remember, it has got easier with technological advancement. SEO is a strong marketing strategy that helps to increase the rating of your search engine ranking by optimising accurately. If your online business is not ready for local searches, then you can lose a lot of potential buyers in your region. These users might be willing to spend money on the goods or services you offer.

Below are a few local SEO optimisation ideas by a SEO company in Melbourne explaining how you can maximise your company's reach in order to attract potential customers who use local search to find the goods or services to be purchased.

What is Local SEO?

Local SEO optimises your website and online resources in order to find you in regional searches. A successful local SEO strategy will allow your business to appear both on the "Map Pack" and "Organic Lists"  on Google search engine result pages.

Why Local SEO?

1. According to thisSEO Agency in Melbourne, llocal SEO is important because it helps you generate leads from search engines on the basis of geographical segments. The quality leads work in terms of building online reputation, brand credibility and trust. This also needs a one-time investment. You don't have to invest much on it until your company is ranked. It helps to generate organic 'free' traffic.
2. Earlier when SEO was easy, there wasn't much difference between SEO and Local SEO. Today, however, there are many differences that affect Local SEO directly and exclusively. Local SEO puts your business specifically for a particular location, from where you can reach your potential market.

For instance, if I search for “cafe in Dutton Park”, Google shows me the list of cafes in Dutton Park and nearby SERP results. In this case, if you don’t have a Google Business Listing, your café won’t show up on Google’s list. Imagine how much traffic and potential customers you could be missing because your local business is not listed on Google. This is why it is so important to have local SEO. Local SEO 's value will only continue to rise in the near future. That's because mobile app use is expected to continue to increase.

What are Local SEO ranking factors?

The two main factors in local search rankings are:

1.  Google My Business -

Google My Business (GMB) is a free resource for local companies and organisations to monitor their online presence through the Internet on Google Search and Google Maps. GMB will display location-related search results above other results in form of snippet listing.

For example, in the case of “cafe in Dutton Park” or “restaurant near me", it includes the name of your company with the position identified by Google or place.

Steps to claim your business name in Google My Business:

• Visit https:/www.google.com/business/ and then click "Start Now".
• Select or build the account you want to use and sign in to Google.
• Put your business name along with the address and search in the potential or concerned area.
• When you have found or produced the right place and form of company, click on it.
• To verify your company, Google will need you to click on "Mail me my code." Your code will be forwarded to your place of business. Expect it to be completed within 2 weeks.

Steps to optimise Google My Business exclusively for your business:

• Fill out the required information such as business overview, operating hours, street name, business category, link to the website, etc.
• Post any updates or news relating to your company regularly. GMB has that option on the GMB dashboard in the Google posts section.
• To improve your local pack page, add Quick Reservation URLs and Q and A functionality.
• You can also upload high-quality photos of your company

2. Reviews -

All SEO experts suggest that reviews help in improving the visibility of local searches and enables users to leave online comments on your listings. Some of the easiest ways to get feedback is to ask the customers politely after the service or after the items have been received. Respond to each and every one of them, even though it may be negative. This means you are taking care of them, so you'd be better next time.

About This Author

Tyler Roberts Joined: June 29th, 2020