HOW UNIQUE & CUSTOM BOXES BOOST YOUR CANDY SALES
It’s difficult to cater for all tastes with a single recipe except one thing, candy. Candies are consumed by people of every age and gender in almost every corner of the globe. They are must-haves for many occasions like Halloween, Christmas, Easter, parties or schools etc. There are numerous candy brands in the world. So how can your candies stand out from competitors when all candies are actually the same?
First, Brand Awareness!
We may all be able name a few of our favorite or trusted candy brands. That’s it, you trust your candy brands and that save you some shilly-shallying even though you’ll pay a premium price for them. Branding of course involves strategic marketing campaigns, which is not the theme of this article. But don’t forget packaging is also an integral part of modern marketing. Custom and novel candy boxes create a huge difference in building the reputation of a brand. According to surveys, the higher-end the goods are, the more important custom packaging designs render. Customization allows variations of shape, size, and design of your choice to facilitate the enforcement of the brand in the market.
Playful Packaging Designs
It’s not uncommon for some manufacturers to introduce custom playful packaging boxes, especially to appeal to young consumer groups. While enjoying the delicious candies, they also get a fun packaging, which may either be a nice toy or serve for other purposes. For example, the candy shaped plastic favor boxes as shown in the below picture!
So, actually, it’s not the candy alone attract the consumers. Sometimes the packaging that plays even a vital role. Personalization allows the brand to create something that depicts the essence of the whole idea behind the product to influence its customers.
You have the freedom to design the packaging that is relative to your brand by choosing the colors of your choice for the packet of candy. Choosing the right style of font that you think is better than others and suits more to the product. Having different options for patterns and prints that perfectly go with the whole vibe of the colorful candy can really increase the aesthetics.
Type of packing
It is an advantage that candy boxes wholesale rates are relatively low as compared to other kinds of packaging solutions available and you can order it in the material of your own choice with shape and size that you like. Eco-friendly packaging actually helps in increasing sales. It gives a boost to the business as people as diverging their sincerity to the brands that are going green by using bio-degradable and recyclable material for their product packaging.
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