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Tips To Make The Most Of PPC Services To Get The Best Results

Many businesses rely on PPC services in Denver CO because they’re cost-effective as you only pay when someone clicks on your ads. These ads show up on top of the search engines or websites based on the keywords that a searcher uses. PPC campaigns are also simple to implement because you just need to select a few keywords, set the duration and start.

There are many things that you can do to ensure that your campaign gives you the desired results, whether it’s to increase your sales or gain more users for your game, such as:

Defining Goals

Before you begin searching for PPC services in Denver CO, you need to define your goals. It could be to increase app downloads or increase your news site’s subscriber count. Your goals will determine the strategies the digital marketers will use to promote your products, particularly the audience you target and the keywords you use. They’ll also be the measuring stick to see how well your campaign is going.

Check Click-Through Rate

It’s easy to get caught up in factors like search volume and price per click. They are important factors but the most important is the click-through rate. A keyword can have a high search volume and low competition but is useless if no one clicks on your ad when searching them. Moreover, Google has introduced many features like Google snippets and Knowledge graphs that make it easy for searchers to find the answers they need without clicking on the link. That’s why you need to choose a keyword’s CTR before including it in your campaign.

Set Campaign Location

If you run printing services in Denver CO, then there’s a good chance that your target audience is located in Denver and surrounding areas at max. So you don’t want your ads to show up for people living out of that area because if they click it, then you are wasting money on an ad that fails to convert the user into your customer. You should set your AdWords geolocation properly for a good ROI.

Schedule Your Ads

Displaying the ads at the right time can help you improve your conversion rate. You need to schedule your ads based on what times your target audience uses the internet. You can start your campaign by displaying ads 24/7 and set the timings later when you get the hang of when your target audience clicks on your ads.

Build Negative Keyword List

Negative keywords tell the search engine/website which search terms you don’t want your ads to show up for. This is important because the point of PPC isn’t to display your ads to as many people as possible but those who are looking for your products and services. So if you specifically run managed hosting services in Denver, then you might list shared hosting, VPN server and other terms related to these two as your negative key phrases.

Target Ads Based On Devices

People continue to use mobile devices more than desktops. So you need to ensure that your ads target users on different devices effectively. Google allows you to target users based on the devices they use. If you are targeting mobile users, then you have many options like mobile-only ads, call-only ads and mobile text. Whatever tactics you choose, make sure that your landing page is mobile-friendly because people tend to rely more on mobile devices than other devices.

Match Landing Pages To PPC Ads

Your ads will give you results only if your landing pages match it. Sending users to the homepage or a generic landing page might confuse them and reduce conversion. E.g. if someone clicks on an ad about hosting services in Denver, then they expect to see content about web hosting plans, not all the digital marketing services that your agency may offer. So it’s better to create landing pages that match the keyword group you want to target.

A/B Test Your Ads

A/B testing is a major part of digital marketing and especially important for pay per click ads. Advertisers create copies with variations to see which ad performs better. These variations could include CTA, headline, description, ad extension, landing page design, etc.

Keep Track Of Progress

The only way to know whether your ads about printing services in Denver CO are working or not is to track their progress. Keep track of metrics like web traffic, CTR, sales, etc. based on your goals. Adjust your strategy based on the metrics to get better results.

About This Author

Brittany WolfeBrittany Wolfe
Hi, I am Brittany. I am a writer, illustrator
Joined: October 21st, 2019
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