The 10 best international search engines
Hyper practical to use, they have the answer to everything and we cannot do without them. Who are they ? Search engines!
Anyone who uses the internet performs at least one search per day via these search engines: they have become an inexhaustible and privileged source of information for any type of subject. Whether you are looking for information on the World Cup, the results of the last elections, the last royal wedding or baby, Kim Kardashian or the last Avengers movie: you will know all about the news in a few clicks thanks to the search engines! Which smartphone of the moment best meets your criteria, or how do you get your cat used to using the toilet? The internet knows everything.
And with the constant increase in the penetration rate of the Internet worldwide, the consultation of these search engines continues to increase. It is also linked to the increasingly widespread use of smartphones at any time of the day: morning, noon and evening, the Internet accompanies us everywhere. In United State alone, we use our phone on average for more than 4 hours a day.
In marketing, search engines play a key role: to gain visibility, your content must be optimized for each of the search engines used by Internet users if you want to achieve the best ranking in their results pages. If you want to open up internationally, that means taking into account the habits of Internet users in the markets you are targeting . In other words, Google may be an undisputed giant, it can be interesting to strengthen your presence on other search engines. which are more used in another corner of the world. But what are they? Which ones to favor? Here we offer you a top 10 of the most used search engines in the world to help you see more clearly and to stand out among the multitude of existing sites.
No surprise here! If you have internet access, you know Google and it is probably your home page as soon as you click on your internet browser. In 2016, Google was solicited for more than 2,000 billion requests! That's about 5.5 billion searches per day! It is literally the place to be to gain visibility. According to Netmarketshare, Google's global market share was 74.5% in January 2018, which puts it far ahead of any competition. For smartphones, this same market share reaches 93%!
You may never have heard of it, and yet! Baidu is the most used search engine in China , ahead of Google. It alone represents 10.5% of the world market share simply for the use made of the Chinese population, so large.
If you want to open your e-commerce site in China, this is the way to go. Don't forget to translate your site and register it under a .cn domain name to enter the competition.
Read also: Are you looking for best ecommerce website design firm
This search engine is better known than Baidu: launched by Microsoft in 2009, if you have ever used a computer with Microsoft's operating system, you probably used Bing when doing a search. Far from scaring Google, Bing still represents 8% of the global market share. Google and Bing search results are very similar, but Bing would be better for video searches.
If you want to launch your e-commerce site in Canada and the United States for example, be aware that Bing represents respectively 17% and 33% of the market share .
Yahoo represents 5.4% of global traffic. Which is not enough to compete with the 3 previous search engines but know that Bing and Yahoo! have reached a deal to deal with Google's monopoly . So if you optimize your site for Bing, it will also be optimized for Yahoo! . Good to know…
If you've never been to Russia, you probably didn't know that Yandex is a very popular search engine there. Like Baidu in China, Yandex is Google's direct Russian competition . Yandex holds 52% of the market share in Russia, compared to 42% for Google. If Russia is an option for your international development, think about it!
As its name suggests in English, this search engine works on a simple principle: you ask a question, someone brings you an answer. Ask holds 0.3% of the global market share. To be well referenced, you must be an active member and cultivate your presence on this search engine.
This search engine also has a little extra trick: DuckDuckGo promises any Internet user who performs a search on its site that it will remain a kept secret. All research done with DuckDuckGo is anonymous : any personal or historical information is immediately forgotten. With only 0.2% of the global market share, this search engine is growing in popularity every year and is among the rising stars of internet search .
Naver has only 0.1% of the market share in the world but 70% of searches in South Korea go through this search engine which challenges Google without too much difficulty.
With only 2 million users AOL holds only 0.1% of the market share in the world. Things could change very well as the rumor is that Aol and Yahoo! could merge ...
To deliver the best of the best, Dogpile combines the results of several search engines like Google, Yahoo, and Yandex. Why deprive yourself of it?
It is up to you to make your choice ! It is also important to note that Youtube and Facebook , even if they are not strictly speaking search engines, are more and more used to find answers: tutorials , information on relatives, companies ... In a few clicks , these two Internet giants also provide answers. But they are far from dethroning Google...
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