Creating a Digital Magazine in InDesign: Common Mistakes

Digital content is fast becoming a must for any organization. If you want to reach out to your target market, then you’ll need all the help you can get. That includes learning how to maximize use of tools such as online magazines. If you’re producing content, make sure you and your team are on the right track. Here are common mistakes you should avoid:

Not Investing in Tools

Your competitors aren’t doing this by magic. If you’ve seen how successful their campaigns are and wonder why yours suffer from poor engagement, ask yourself: what kind of publishing tools do you have? Are they the right ones? If you’re not investing in tools that provide the support you need, then that could be why your campaigns fail. Take measures to change that.

Not Knowing Your Software

Explore your software. Creating a Digital Magazine in InDesign is easier when you’re familiar with all the features of your publishing software and with what it can do. Master your tools. If you don’t, then you’re not maximizing your resources. That also puts you at a considerable disadvantage against your competitors that know their Digital Publishing Tools inside and out. That knowledge allows them to make exceptional and stellar campaigns.

No Branding

What are your marketing goals? You can use your digital magazine to establish your brand and business. If you’re marketing with little to no concept of your brand, though, that’s another blunder you’ll need to fix. Without a branding personality, your business appears like any other business out there. That lack of uniqueness gets in the way as it makes it harder for your organization to stand out from the rest of the competition.

No Strategy

Digital magazines are an excellent way to distribute content online. But do you have an overall marketing strategy? Or, are you winging it? Each of your campaigns will benefit more by being built one on top of the other. Without a strategy, though, you waste plenty of opportunities to make a stronger emotional impact on your target audience.

Buying Cheap

Shop for publishing tools that give you more value for your money. Steer clear of cheap options. They aren’t the best choices out there. A tool that can help you accomplish your marketing goals while staying within a reasonable price range is ideal for you and your team. Look into that before you move forward with anything.

About This Author

brianwright Joined: August 25th, 2020