Great Ways Real Estate Agents Can Use Yard Signs | How Effective They Are!

Real estate agents depend on yard signs to drive their business. Potential home buyers use yard signs to learn which homes they can choose from. Thus, lawn signs are a crucial part of the housing industry. There are many different materials and types of yard signs to choose from, and a variety of great ways to use signs to build awareness of your agency.

For Sale Listing

Every listing you offer should display a sign letting potential buyers/lessees know. It's important to find a balance with these signs. You want them to be consistent enough with your brand or brokerage that buyers identify the house with your agency, but you also want the sign to be unique to the specific house at-hand. A great way to do this is by using sign riders which identify a distinctive feature of the house, such as a pool, a garage, etc.

Recently-Reduced

When a listing has recently been reduced or there is a temporary sale or special, you'll want to direct attention to it. Order a sign rider or even a new sign altogether showing homebuyers that there is a bargain available. The more-visible the sign, the more traffic you'll have in the house.

Brand Promotion

Realtor Signs are also important for building a brand. If you're part of a nationwide brokerage, you already have brand recognition, but if you're independent, it's up to you to build your reputation. Use signs around town to show off your professionalism and create an identity for your agency. Think of a slogan, choose unique colors, etc.-things that will stick in customers' minds and make them think of you when they're in the housing market.

Agency Identification

Continuing on the branding idea, it's crucial that you display lawn signs in front of your agency office identifying it with your business. List your agency name, contact information, office hours, etc. The key is to show potential buyers and sellers that you are a professional and can be trusted, so a well-designed sign in front of your office can be very helpful.

Open House

Another great sign to have in your inventory is an open house sign. Use this near your listing during the event. A rider isn't always enough because you want something that will capture lots of attention during the short window of the open house. Create a bold, exciting sign that draws buyers into your home, giving you an opportunity to sell!

Depending on your marketing budget, there are a variety of different sign materials to choose from. Corrugated plastic is affordable but doesn't last as long as a metal or aluminum sign. Also, consider your framing options. Real estate frames, which your sign fits inside, are the most common, but hanging signposts are also popular and look more welcoming. Don't skimp on your signs-they're the biggest marketing tool you'll use, so make sure the message you're sending is professional but approachable.

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Wolliam Joined: October 17th, 2019