What makes the Renault KWID the best entry-level car?

For Krishna Kumar, the birth of his daughter was probably the best day of his life yet. As he held his bundle of job in his hands, he couldn’t stop those tears from rolling down his cheeks. 

As an Assistant Manager in one of the private sector banks, Krishna Kumar was a man of limited needs but was very high on aspirations. Having used a bike for his and his wife’s daily commute to work and back home, Krishna Kumar was determined to upgrade himself to a car with the birth of his child. After a few days of his daughter’s birth, he stepped into the market to zero on the best car that suited his needs.  

After much deliberations and seeing a host of cars, the Renault KWID stood out of the crowd and grabbed his attention from the moment he test-drove it and he finally decided to own India’s favourite car, the KWID  

So, what made Krishna Kumar and innumerable like him, who are high on aspirations but low on budget, choose the KWID instead of any car? Let us find out. 

• Size of the car: 

Parking space in Krishna Kumar’s complex is tough to secure. Hence, his prime criterion was to have a small-sized car. The second was to have a car that will be easy to drive in high traffic conditions he faced every day to & from work. “The 3.73-meter length of the KWID made it ideal” he says.  

• Technology:

The second consideration was the technological advancement of the car. The next-gen Renault KWID specifications matched some of those in large cars. In Krishna Kumar’s words “What attracted me were features like the 20.32 cm wide touch-screen, LED digital instrument cluster, and floor console-mounted AMT dial which were generally seen only in premium cars.”  

• Comfort: 

“I am a short-weekend-getaway guy. Even with our bike, my wife and I used to go to nearby destinations almost every weekend. Now with the baby, I will need some more space to carry her stuff and also make sure that the car is comfortable for her during every journey” says Krishna Kumar. “Hence, the KWID with its best-in-class features like 184 mm of ground clearance, 279 litres of boot space, expandable to 629 litres, and loads of storage spaces to keep travel essentials and above all, an ergonomically designed cabin will make travelling smooth and comfortable for my little one” he quips.  

• Safety: 

“Low on budget does not mean that I will compromise on the safety of my family” proclaims Krishna Kumar. “The Renault KWID specifications that grabbed my attention were dual airbags, reverse parking sensors, ABS with EBD, seat belt reminder, etc. This instilled confidence in me that the car was safe to take my little one along on a drive” says Krishna Kumar with a sigh of relief.  

• Price:

“At just Rs. 3 Lacs (ex. Showroom Delhi), the Renault KWID was an instant YES for me” discloses Krishna Kumar about the final factor that closed the deal for him.  

For many aspirational young Indians like Krishna Kumar, the Renault KWID specifications stand out of the crowd. It is customers like him who are making the KWID India’s favourite car. You too can experience the KWID by either visiting your nearest Renault showroom or by booking a test drive online. Experience the new BS6 compliant Renault KWID and see how it can fuel your dreams further. 

About This Author

Renault India Joined: July 25th, 2020