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A Wakeup Call to Re-evaluate Digital Transformation to Work Remotely

Over the past few years, companies across the world have evolved with digitalization, and the freight forwarders are no exceptions. Even before this pandemic, 70% of the companies had some digital transformation in place. So the digital transformation is not new for the freight forwarders.

But still the most popular question and topic of discussion today is that the COVID 19 locked down situation has bought the digital transformation. Why?

This current situation has opened the eye of business leaders across the world to rethink the way they run their business and manage their people. They have realized the business continuity is only possible with the right cloud technology; mere digital transformation in silos is not going to serve their purpose. This sudden, unprecedented situation has left them with the questions of how to balance the profitability and productivity of the company by protecting employees’ health and still delivering customers expectations without the right strategy and technology in place.

The locked-down situation has forced many logistics and forwarding companies to speed up and implement new digital transformation initiatives to enable them to collaborate with all the departments under one platform and give them the flexibility to work from anywhere.

Business leaders across the globe have agreed that remote work has come to stay even after the crisis is over, and they should keep themselves ready with technology that will enable employee collaboration from any location. The leaders have realized the need to ensure the right flow of information across the organization, and various stakeholders are of utmost importance since people are not working nearby are lacking communications. 

As a result, companies are embracing digital transformation to keep remote teams connected, to improve their communications, and streamline the workflow to increase cross-functional collaboration. Above all, when employees see the response of the organization to keep their safety first, it gives them immense satisfaction and helps to maintain employee productivity. 

Now the business leaders in the freight forwarding industry have to plan for post-pandemic recovery strategies to implement the right technology that will not only enable them to mitigate the impact of such crises but in business continuity beyond that. Indeed, it is a wakeup call for the companies to create necessary operational resilience to survive and adapt digital transformation to accelerate transformation across the supply chain. 


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Softlink GlobalSoftlink Global
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