How to Create your First Explainer Video?As a business owner, you might struggle to describe your product or service sufficiently. No matter how many keywords you type, you may seem to have constant dissatisfaction. However, all of this can change by making an explainer video. Something, that will run on the home page of your website and will go through the slightest details as well as through the core of your product delivering your message to the user adequately. By the end of this article, you will have all the information required to create an explainer video that will help your business.
CHOOSE YOUR TYPE
Although most people think animated explainer videos are more interactive, that’s not the case. Below are some types from which you can choose to express your message clearly.
•Live action/Talking head
•Screencast video
•Whiteboard drawings
•Animated video
If used correctly, all of these will convey your idea efficiently to the audience. It’s important to choose a style that will go well with your script.
WRITE A SCRIPT
The most important part of any explainer video is its script. These can be a game-changer. Viewers will know what they are seeing with the help of a voice-over. Visuals also play am important role as they illustrate the story. A good script should solve the audiences’ following questions
• What is the product/service?
• Who is offering it?
• What problem does the service solve?
• How does it solve it?
• How can a user avail this service?
A good explainer video is usually, 1-2 minutes long and is clear and concise. Don’t keep the audience waiting and get to the main point as soon as possible.
RECORD THE NARRATION
The first step in this regard is to find a voice to narrate your story. This may take some time but by searching well, you will find it in no time! However, any voice will work as long as it says the words correctly. The next step is to record in a studio or some other quiet place with the help of some software such as Adobe Audition.
You can edit the audio to remove all errors.
MAKE A GRAPHIC VIDEO
This depends upon which type of style you chose initially.
In the case of animated videos, you can hire a professional to create a short film for you. If you chose a live film, you will have to record these in a filming studio.
If you don’t want to outsource your animated video, you can take the help of a friend. It may seem difficult at first but try not to add too many complex visuals. Keep it simple and meaningful. The film should convey the message straightforwardly and attract them.
COMBINE BOTH
Now that you have both, the audio as well as visuals, it’s time to combine both. Choose a good editing software for this task. Usually, Camtasia is best for this.
It’s better to create a draft so that you can always change it. You can also add annotations at certain points in the video.
A great explainer video is the one which is clear, concise, and compelling.
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