Why Leverage Email Marketing to Grow Your BusinessEmail marketing remains to be one of the highest returns of Investment (ROI) for marketers. Email marketing's broad reach and ability to assist businesses with rapid growth makes it an essential tool to have as part of your team's digital marketing strategy.
The technological era often has businesses lacking in personal customer connections. Due to this, email marketers need to work smartly with the tools they have to establish a personal relationship while maintaining their required budget. Doing this is crucial to deliver a good ROI and revenue for your company.
Modern marketers use email marketing for several reasons. Your team members can gain immense benefits from email marketing.
The reach of email marketing is enormous. People often think that social media has the most significant reach, as Facebook boasts over 1 billion active users and Twitter over 255 million. However, despite these impressive figures, email marketing reaches even more people. There are over 4.9 billion active email accounts worldwide which illustrate the massive engagement that email marketing can achieve.
Mostly everything that individuals engage with requires email accounts. Examples of this include signing up to online stores. Users are obliged to insert an email address. The same goes for notifications sent by Facebook and Twitter. Users of these platforms get emails all the time, and everyone on social media or a website has an email address.
It is clear to see that email-marketing assists in growing and expanding your lists of connections through its ever-growing user-base. Getting your messages ahead of your target audience is vital to attract and convert them into customers. The fast-paced world that we live in, amidst the social media and brands, define businesses. Saving money is another essential aspect when it comes to establishing a successful business. Incorporating email marketing in your strategy significantly reduces marketing costs. Moreover, with an inbound marketing and marketing automation platform, email creation and publishing tools allow users to create their specific marketing and email designs.
Email marketing additionally allows your teams to engage in lead nurturing which improves the sales process dramatically. Your colleagues can nurture the relationship with potential buyers focusing on relationship-building at every stage of the sales funnel.
If you are looking for the most crucial channel for connecting with customers and potential clients, then email marketing should be a key focus area.
Another beneficial reason to engage in email marketing is the advantage of having subscribers added to your account. Over 90 percent of emails get delivered to the intended recipient. If we compare this with the lower two per cent of Facebook fans that see your posts in their newsfeed, it is clear that email marketing comes out on top when getting your messages and brand across to your desired audience. If you post an update to 10,000 Facebook fans, only 200 fans would take note and see your post. However, of your email 10,000 individuals, as many as 9000 people will see your email in their inbox.
People also have a choice of whether or not they want to sign up to your email list. So, you can ensure that the individuals reading your emails are the ones that have a genuine interest in your product or service.
emails are additionally useful for converting prospects into paying customers. You can drive conversions through the form of sales, memberships, or specific metrics that are unique to your industry. Research suggests that the click-through rate of email is around 3 per cent. Compare this to 0.5 per cent on Twitter, and you are six times more likely to retrieve a potential client who will go and visit your website through email.
Research also shows that over 4 percent of visitors buy a product that they see via email marketing, and this figure is only 0.59 per cent on social media. An added advantage of email marketing is that it is also measurable. Technology allows for real-time access to metrics, such as clicks, forwards and social shares. You can also integrate email marketing into a CRM like Salesforce to show your team the effect and impact it has on business deals.
Return on Investment is a fundamental aspect in the success of your company. It can drive conversions, with statistics showing an average of 3.800 percent ROI for business spending on email marketing. The average ROI is over .
Not only is email marketing a cost-effective channel for marketers, but you can also personalise it, and derive benefit from the fact that it is hyper-targeted, meaning you can successfully reach your target audience.
Email, unlike social media, is seen as a more professional tool to engage with when receiving information about products and services, and it is its own entity, meaning it is not controlled or owned by a specific industry.
An open communication platform that can send and receive messages is excellent for business growth. Seeing as email marketing does not have an ownership problem, like third parties controlling social media sites, users do not have to deal with changes and algorithms that come with ownerships. Added to this is the notion that social media sites may not last forever.
The thought of spending countless hours and effort into creating and building up your audience on a platform that may not be here in a few years is catastrophic. emails have only grown from strength to strength, continually evolving and developing to a point where tools like campaign monitor assist marketers and teams in refining clients and increasing profits. It is a long-term investment that reaps the rewards.
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