Must-Use Apps for MarketersMobile apps are always a part of our marketing these days. A total of more than 260 billion iOS and Google Play apps were downloaded last year, according to a recent report by analytics firm App Annie. What's in these apps for us? The role of the market has evolved dramatically over the years and is still changing. You need to constantly create new strategies and campaigns that will appeal to your audience. The problem is that you have too much competition. So, you need to make sure that your voice is heard every time, no matter who you are. Here you can get much needed support with mobile app.
Whether you're an Apple Pal, Windows or Android fan, apps can help you at every stage of your marketing endeavor. With a few taps, you get all the information you need - what is trending, how people are responding to your messages, what are the latest best practices. True apps are really best friends out there.
But which app should you choose? Here is a list of the top three apps for each of the top four marketing areas.
Related: Success 10 Great Social Media Tools to Promote Online Success
Deliver content
Making sure your content is displayed in the right place at the right time can be a tedious process. These apps make this part of your job easier.
1. Buffer
An app that allows you to share content on social media channels by allowing you to post scheduled posts at the ideal time. You buffer to decide which time is best.
2. Pixxfly
This outbound marketing application automates the distribution and syndication of all your content across different channels on the web with a single click. PixXfly also provides analysis for each post.
3. PageModo
Primarily used to set up Facebook business or organization pages, PageModo helps you create compelling visuals and custom features that encourage fan interaction without professional help. This allows you to schedule posts and find the most relevant content for your Facebook, Twitter and LinkedIn pages.
Social media management
Managing social media can be a big challenge. Most marketers either spend more time on social issues or don’t pay attention to what they deserve. To achieve the right balance, you need the right devices.
Related: How to make time for social media marketing
4. Hat suit
With HotSuite, you can manage multiple social media accounts, analyze traffic, brand names, posts, messages and tweets - all from a single interface.
5. Social sprouts
Sprout Social lets you schedule, publish and analyze posts on all your social platforms in a single window.
6. Tint
While Tint is absolutely no social media management tool, it is an exciting application that can be used to create a social hub to target an audience. You can drag content from Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest into your dashboard and then embed it in custom feeds in websites like WordPress, Vix or Tumblr or in mobile apps, social pages, digital displays and video walls.
Social listening
When it comes to marketing in today’s social media environment, it’s important to listen to what people have to say. It will help you measure your reach and be aware of what's going on. Listening socially also helps you know that you need to act fast. For example, if immediate action is not taken the negative comment of a dissatisfied customer spreads like wildfire and damages the reputation of your brand. Here are three top social listening apps to keep you posted.
7. The bourgeoisie
Buzzsumo will help you learn more about popularity or trending on social media.
8. Mention
Mentioning makes it easy to see what is being said about your actual brand so you can react quickly. You will receive a notification every day with your mention.
Related: 10 Unique Marketing Ideas To Try Any Social Media Channel
9. Wife
Social listening can be overwhelming to follow so many different areas. Saif makes it easy by allowing you to customize your dashboard to monitor your data from one place.
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