Digital transformation: The Accelerator for Businesses to Fight COVID-19

Since the outbreak of the pandemic, we reconsidered our everyday lives and our way of living many times. Normality is no longer what it used to be, and necessity became the main motivator to change the way we do business. Keeping some semblance of normality was so difficult, but thanks to technology, we managed to find out how to live in the new normal through various digital tools. Many businesses completely rethought their business models which were so pervasive the past years. Going digital quickly became a trend and a necessity, more than ever before. Digital transformation is what saved many organizations from bankruptcy, during these uncertain times we live in. This is why digital consultancy and more specifically a digital marketing consultant became a very popular type of service for businesses that were dedicated to surviving the global economic crisis, due to COVID-19 and being ahead of the competition.

An FIS Global study showed that 58% of consumers spend more money online during the pandemic, while 27% of them subscribed lately on a new digital streaming service. Mobile devices are winning of course, as 42% of those consumers said they are buying more now though their mobile devices than ever before. Physical shopping suddenly became digital. That is why, companies are looking for a specialized digital marketing consultant, to help them promote and present online their products or services in the best possible way. Digital consultancy is now much more necessary because accelerating digital transformation is easier said than done, as it takes a magic combination of wholesale changes and incremental adaptations in order to succeed. 

How are you going to accelerate your digital transformation? Just start with three basic elements: culture, capability, and complexity. Getting started with the basics, culture is one of them, as an organization needs to have a previously established healthy, people-centered, and vibrant culture and not just make it now because digital transformation is needed. In the middle of a crisis, you cannot simply make the culture from scratch. If you do so, you will automatically be at a disadvantageous position in the market. After all, it is the culture that will establish how people, operations and resources will be changed and adapted. But apart from the culture, an organization needs the capabilities to be able to digitally transform. You may have them, but you may not utilize them appropriately to generate a successful digital transformation. Digital consultancy along with digital marketing consultants deal with exactly that kind of difficulty. Capabilities can fix human resources and operational issues, but as we all know, several operational challenges remain unsolved and out of our immediate control. These challenges may occur when for example, a company is trying to make a good e-commerce platform. Digital customer service may be a challenge in that case, for which the company has to have the capability to control. It is all about making or breaking the brand loyalty, it all depends on certain capabilities. Adapting to a new environment just creates complexity. Managing that complexity is another great asset to ensure that digital transformation will be successful. Many experts say, “what companies may have been doing within two or three years, they now did in three months”, the acceleration was great, but the complexity was even greater. Speed and flexibility are what may save a business of getting lost within complexity. 

Giant organizations that are going fully digital, like Amazon, are moving aggressively against traditional retailers, who are struggling to transform their operations, as time goes by. The behavior, preferences and needs of customers have now been changed so much and continue to shift, as if watching a movie, set on fast-forward. Will businesses manage to catch up to that pace? BizXL Solutions is here to help with digital transformation. Discover more at: https://www.bizxlsolutions.com/digital-transformation/

About This Author

BizXL Solutions Inc. BizXL Solutions is a boutique management consulting firm. Joined: January 24th, 2020