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Harness the Power of Local SEO to Drive Local Traffic to Your Website

Harness the Power of Local SEO to Drive Local Traffic to Your Website

Local SEO is much like that of normal search engine optimization but with a more targeted location. Local traffic is crucial for a business to grow in a local market and local SEO services cater to that growth. It increases your visibility to local customers and increases visitor traffic to your website, not online that but it also helps in generating offline sales. According to a recent survey, 78% of local searchers are at the end of the purchase funnel and result in purchases either online or offline. A business must be visible to local customers to ensure increased traffic and conversions.

Local SEO Services Can Strengthen Your Business

I am quite sure that you understand what Local SEO is about, it may use the same strategies and tactics as the traditional search engine optimization but with a slight change. When traditional SEO works on a national or even global level, Local Search Engine Optimization works on a local level. Local SEO services help your business rank in local search results.

Why is Local SEO Services Important?

Local searchers are potential customers looking for nearby businesses to start their buyer’s journey online. Local SEO services help local businesses get the most out of the local market by promoting them to the customers who matter the most. When you show up for related keywords on local results. It increases awareness and builds a connection between you and local customers.

8 Perks Of Local SEO Services for Your Business

In this post, I will provide you 8 Local SEO services perks for local businesses to unlock its potential and help improve ranking on search engine result pages.

Let’s break it down to your understanding:

Google My Business

The very first step you should take to improve your local SEO is to create your Google My Business Account. It will help you show up in:

  • Local search results
  • Google maps
  • Google search knowledge panel

You can also optimize your listing to get outstanding results.

Local Citations

After completing your GMB listing, the next thing you can do is to build local citations like:

  • Yelp
  • Gust
  • Get Recommended
  • And more

When building local citations, make sure that you provide:

  • Business name, address, and number
  • Business Description
  • Link to your website

Local Reviews

We can easily say that motivating local reviews is an important aspect of improving local SEO. Earning reviews from customers around you encourages other users to turn into leads and buy from you. Local reviews boost your credibility in the eyes of leads.

Local Keyword Research

For a local SEO campaign to provide maximum results, keyword research is crucial. With proper keyword research, you can find keywords and phrases that are used by local customers to find your business, your product, or service. For dedicated keyword research you can use tools like:

  • Ahrefs
  • SEMrush
  • Keyword Planner

They can provide proper insight into the keyword difficulty, keyword density, cost per click, and much more. So you can pick the right keywords for your business.

Local Content

After dedicated keyword research, your next step should be to create content that can help you rank in local search results. Make sure that your contact is unique, creative, and has the power to attract your audience.

Voice Search

In this digital age, voice searches take a big part of all online searches. this means that you might be missing out on potential customers if your website is not optimized for voice searches. For local searches, most of the users find businesses near them with voice search.

Quality Backlinks

You are already familiar with creating content, now what you have to do is create local content because it is a great way to earn quality backlinks. It is crucial because Google analyzes the quantity and quality of your backlinks when ranking higher in local search results.

Mobile Responsive Websites

More than half of your audience is using mobile phones. So make sure that your website is mobile responsive as it directly impacts your local SEO rankings and conversions. If you want to reach local customers and turn them into your fan you’ll need to implement this tactic into your strategy.

Get Started With Local SEO For Your Business

Local SEO is vital for a business to boost traffic, leads, and revenue. It can help you achieve your business goals. Start working on your strategy today or consult a digital marketing expert that can offer you local SEO services.

About This Author

Mike HansonMike Hanson
Joined: November 11th, 2020
Articles Posted: 3
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