Why does your business need link tracking software? How does it work?

Online marketing campaigns have become crucial for businesses of all sizes. But, spending money blindly on every ad or strategy makes no sense because not every link or campaign offers a high value to your business. So, how do you find if a link or ad is getting enough clicks? Link Tracking Software is a tool that can help you get deeper insights into your online marketing campaigns and strategies. 

How does link tracking help your business?

When you use the best link tracking software, it allows you to measure your marketing efforts more efficiently and provides insights into your marketing plans. You can easily track and see which campaigns are generating the most clicks, which, in turn, will help you make more informed decisions about which campaigns are more likely to provide you with greater returns.

While using Google Analytics or other similar tools will give you an overall picture of your visitor traffic, tracking the results of individual campaigns can be time-consuming, overwhelming, and quite difficult. However, with the right link tracking software, you can generate a unique referral URL for each link you want to direct users to and then use the link tracking software to keep track of clicks as well as the number of conversions. And the best part is that there is no limit to how many tracking links you can create.

How does link tracking software work?

While link tracking software from different developers or companies may be distinct in their working, we can help you get a generalized view. The link tracking software works by providing you with a unique tracking link to use in place of your original destination link. With this link, you can set up as many different destinations as you want. You can even have multiple tracking links for the same destination link.

Once you have a tracking link, you will need to use this unique tracking link instead of linking directly to the destination. The tracking link will then count each time it is visited by users and also set a cookie on the end user’s computer to track if that user later completes a purchase on your website. Only the latest link an end-user visit is stored so that a single conversion doesn’t get counted more than once. The cookie usually lasts for three months. It means if a user again places an order anytime within three months, it will still detect the conversion.

So, the next time you launch a Facebook campaign or PPC ad, use the best link tracking software available to see how many people have visited it or which demographic is clicking your ads the most. When you are running promotions on multiple channels, you can distribute the budget based on which ones are getting you the best ROI. If you aren’t using link tracking software, you are losing on a big part of analytics, valuable insights, and money. Links are among the most useful assets in digital marketing. So, start using it now.

About This Author

Link Tracking Software https://scalar.usc.edu/works/chachar/the-best-free-trial-in-link-tracking-software Joined: January 20th, 2021