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Use Business Email Lists for Powerful Marketing

For many entrepreneurs email marketing with Business Mailing List is dead. However, reality shows just the opposite: the good old-fashioned email marketing with Business Mailing List strategy is still functional, accessible and measurable.


While new interaction tools, such as social networks, are dominating the market, corporate email is still a less inconvenient way to get in touch with your consumer.
In this article we will show you the definition of email marketing with Business Mailing List in email and what is the best way to use it to optimize your processes and nurture your customers. Are you ready? Check!


What is email marketing with Business Mailing List??


We can define a mail merge in email as a system for propagating a message. With the use of some features —such as programs, text editors, and images—your e-mail becomes a mass broadcast channel. You can send emails containing notices, promotions, or charges, for example.


It is common to use this technique for printed content, directly to the addresses of customers. However, transporting the initiative to the virtual environment reduces costs and contributes to the monitoring of its strategies. Therefore, the email marketing with Business Mailing List in the e-mail has the support if a series of companies and worldwide.


Why is email marketing with Business Mailing List important?
When we discuss the relevance of email to your marketing strategy, it is valid to verify data about this tool. Check out some:


• 92% of users use email and 61% of them access their inboxes daily (Pew Research );
• Different from what you might think, email is 40 times more effective at acquiring new customers than social networks (McKinsey and Company );
• 72% of the people interviewed in the Marketing Sherpa survey stated that they would rather receive promotional content by email than through social networks;
• 95% of people expect your message to be useful, i.e. expect to receive targeted content and are willing to interact with it under these conditions(SalesForce).
When you understand statistics about email as a marketing tool, you can realize that its use is still effective if it is done according to the habits of the audience you want to reach.


Who should use the mail merge strategy in email?
As we noted, no company, regardless of size or segment, should disregard the use of email marketing with Business Mailing List in email. Several of them are not wasting this opportunity! According to the Content Trends survey,46.3% of companies use email to distribute content.


Advantages such as the scope and the possibility of measuring the strategy make email marketing with Business Mailing List a great ally of any communication and marketing process. You should only tailor the message according to your customer and be creative to raise opening rates.


Sterling marketing solutions is one of the leading Online Marketing company delivering customized B2B Database solutions to support your sales and marketing teams in the lead generation process.



Data Cleansing

Sterling marketing solutions provides customized B2B email and mailing lists configured as per job functions, industry, geographic regions, demographics, size of the company.




About This Author


Wilcox PetterssonWilcox Pettersson
Joined: January 10th, 2021
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