How to Create an A+ Amazon EBC Content

Amazon, as a marketplace, is fiercely competitive. Each brand and seller are always cultivating new ways to market their products in the most unique ways so it can be noticeable distinctively in the crowd of numerous similar products. Exactly at this point, the A+ contents or the enhanced brand contents come into the context. It is one of the most successful ways to grow customer trust and achieve a higher position in Amazon’s Search Engine Results Pages (SERPs). But have you ever wondered what the right way is to create effective A+ content? Well, we are here only to discuss this topic. Let us get into some details.

What Is A+ Or Enhanced Brand Content in Amazon?

It is basically a tool for the amazon sellers (brand owners and vendors) to present their brand stories and product features in a more advanced and appealing way in association with rich media (videos and images) content. In easier words, the Amazon EBC enables the sellers to rephrase their monotonous descriptions in a more engaging way with interactive visual content. 

You can add comparisons between products, tell your brand-story, add high-quality images and videos, and much more. The objective behind the inclusion of this multimedia content is to increase the engagement of the user and as a result, get increased sales, increased traffic, and a higher conversion rate. Amazon’s A+ content is nothing but a reprised version of what was previously known as Amazon Enhanced Brand Content (for sellers) or Amazon Enhanced Marketing Content (for vendors). Amazon has now both categories of contents into one single type for both sellers and vendors and named as A+ content. But the idea remained unchanged. 

How to Create an Effective Enhanced Brand Content

1. Showcase the USP of Your Product

It is the foremost basic rule of any content marketing. The main focus of your content should be the product and its benefits. Emphasize different issues and needs that your product is aimed to solve. Put appropriate images and visuals to support your claims about the product to make the customers realize the specialty and efficiency of the product.

2. Provide Relevant Product Details 

Provide information and all detailed specifications of your product as much as possible as that can help drive purchase decisions of the customers. Especially for the larger purchases, people want to know everything about the product before they spend a significant amount of money on a product.

3. Make Your Content Short and Easy to Digest

Do not make the content drag too long. Most of the buyers are reluctant to go through the lengthy text descriptions about any product. Try to keep the text content brief and use lucid language. The media contents (images and videos) will do the rest more effectively. 

4. Answer the Common Questions of the Customer 

Answering the queries of your customers is a useful way to create A+ content. Go through the review and question-answer section, and try addressing as many questions as possible in an engaging and visual manner. It enhances the customers’ trust that you care about them and try to address their concerns.

5. Compare Your Products with the Competitors

The competition in Amazon between brands and sellers is mercilessly wild. If you want to establish your product as a unique one among the crowd, the comparison charts can help you do that. At the same time, you cannot directly attack other products. You need to highlight your perks in a unique and visually appealing way.

Concluding Words

Thus, now you should be able to understand how important and effective the A+ contents can be in boosting up sales of any product. We have tried to put a basic idea about Amazon’s EBC Services or A+ contents in the most concise space. It is a vast topic. However, if you have further queries about any area of this topic you can take professional help. 

About This Author

Amazon EBC Expert Joined: September 29th, 2020